Cummins&Partners’ Paul Murphy Announced As Final Speaker For The Trade Desk’s Christmas Strategy Webinar

Cummins&Partners’ Paul Murphy Announced As Final Speaker For The Trade Desk’s Christmas Strategy Webinar

With the festive season right around the corner, and the spicy cough still hanging around enough to disrupt the most wonderful time of the year, we’ve got just the thing to make your Christmas strategy COVID-proof!

B&T is teaming up with The Trade Desk to help you unwrap your Christmas customer with a very insightful webinar tomorrow (Tuesday 26 October) at 10am (AEDT).

In this webinar, The Trade Desk’s director of accounts for Australia and New Zealand, Chi Lo, will share new data from a recent study with YouGov that provides new insights into this year’s Christmas consumer, including how much they plan to spend, when and what they plan to buy.

Plus, we can now reveal that Cummins&Partners’ chief media officer, Paul Murphy, will be joining the virtual discussion!

Murphy has 25 years’ experience working agency and client-side in Melbourne, Adelaide and Brisbane across traditional, digital, planning and buying.

He has led the media on some of Australia’s largest clients such as Ford, NAB, Mazda and Fonterra through roles at Global Team Blue, Mindshare and OMD in Melbourne.

Murphy’s most recent tenure prior to Cummins&Partners was as the national head of media at Carlton & United Breweries. He has led the media team for Cummins&Partners since 2018.

Unsure how to position your brand this festive season? Then The Trade Desk’s webinar guarantees success, whether yours is an ecommerce or a bricks-and-mortar store, and is certain to have the cash registers ringing come Santa’s annual arrival.

For more information and to register, go HERE.




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