Carlton and United Breweries have launched special edition Collingwood Football Club branded Carlton Draught Fan Cans.
The campaign is backed by a video highlighting Collingwood champions, fans and club bosses.
Watch the Ad staring club president and AFL aficionado Eddie McGuire:
CUB asked footy fans on the Carlton Draught Facebook page which teams want their own fan cans and Pies fans were the most passionate so they get the first one.
30,000 cases have been already been produced so far. The special edition cans can be found in Dan Murphys and BWS shop in Victoria. However, if you’re a super keen interstate fan, you can order a slab online.