Criteo has confirmed to B&T that its AI-powered self-service platform, Criteo GO, will be available in Australia later this year, following its rollout in the US and UK.
Designed for small and mid-sized businesses (SMBs) and growth-stage brands, Criteo GO enables advertisers to independently create accounts, enter billing details, and launch cross-channel campaigns in as few as five clicks. The platform unifies display, video, native, and social advertising, dynamically optimising budgets while using generative AI to produce and adapt creatives across channels.
“We are excited about the launch of Criteo GO Self-Service in the US and UK. The full self-service capabilities will simplify and automate cross-channel marketing for a new, unserved segment of SMBs and growth-stage brands. It also will advance Criteo’s AI-driven performance across the industry,” Sean Donelan, head of performance solutions at Criteo ANZ, told B&T.
“Criteo GO Self-Service will be available in Australia later this year,” he said.
The platform has already delivered strong results internationally. Campaigns incorporating social activation have shown more than 20 per cent higher return on ad spend (ROAS) compared with traditional campaign setups, helping brands scale quickly while reducing churn.
Criteo GO also addresses a major challenge for advertisers – fragmented consumer touchpoints. With access to Criteo’s global commerce data, including 740 million daily shoppers, $1 trillion in annual transactions, and 5 billion product SKUs, brands can reach high-intent audiences wherever they shop online.
The global expansion is supported by new leadership, with former Google head of shopping Courtney MacConnell appointed as VP of commercialisation for GO, alongside VP of GO product Christopher Towl. The team will drive the platform’s growth and evolution, making it a key tool for brands seeking AI-driven, full-funnel performance capabilities.
