Cordial fans were in all a dither this week with news from News Corp suggesting Aussie beverage icon Cottee’s Cordial was slipping from the shelves.
The fear was short lived however as the cordial company came hankering back, adamant it wasn’t going anywhere.
“Everyone can relax – Cottee’s cordials are here to stay,” the company said in a statement.
“In a humorous new ad, we address head on the inaccurate media reports that claimed that Cottee’s was closing its doors after nearly 90 years. The fact is our iconic brand isn’t going anywhere.”
“We will continue to manufacture in Australia as we always have, and will continue to look at ways to improve and innovate our brand and products. In fact, Cottee’s is the only mainstream cordial brand that is actively investing in the future of the cordial category (through media and innovation).
“Cottee’s cordial recognises there is a consumer trend towards selecting healthier foods and beverages. That’s why we began reducing sugar content years ago and we offer a range of choices to consumers, including classic fruit and flavoured, no added sugar, and sugar free varieties.
“Cottee’s is looking forward to being a part of family celebrations for Australians for many years to come. We appreciate the loyalty of our Aussie consumers and thank them for getting behind the brand and sharing their overwhelmingly positive comments. We hope you enjoy our new ad and can rest easy knowing that we aren’t going anywhere!”
And just because it’s Friday, here’s the infamous jingle we all know and love to get stuck in your heads for the rest of the day.
