QBE Group has announced it has appointed The Core Agency to manage strategy and creative duties for its Elders Insurance brand.

The Sydney independent will become the lead creative agency for Elders Insurance across Australia, developing multi-channel brand and retail campaigns to help fuel its expansion plans.

The agency has looked after the QBE international creative work since 2013 and won the pitch for its direct insurance account a year later.

Bettina Pidcock, chief customer officer at QBE Group, said: “Elders Insurance is a highly successful business that has always put its customers first. We have big plans to grow the brand in Australia and are excited to be working with Core to achieve this.”

Jane Callister, managing director at The Core Agency said: “We have a longstanding partnership with QBE Group and it’s wonderful to be asked to extend our remit to include Elders Insurance.

“The brand has an enviable relationship with its customers and we’re looking forward to telling that story to a broader audience.”