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Reading: The Core Agency Wins Creative Account For Elders Insurance
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B&T > Advertising > The Core Agency Wins Creative Account For Elders Insurance
Advertising

The Core Agency Wins Creative Account For Elders Insurance

Staff Writers
Published on: 13th February 2018 at 10:51 AM
Staff Writers
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QBE Group has announced it has appointed The Core Agency to manage strategy and creative duties for its Elders Insurance brand.

The Sydney independent will become the lead creative agency for Elders Insurance across Australia, developing multi-channel brand and retail campaigns to help fuel its expansion plans.

The agency has looked after the QBE international creative work since 2013 and won the pitch for its direct insurance account a year later.

Bettina Pidcock, chief customer officer at QBE Group, said: “Elders Insurance is a highly successful business that has always put its customers first. We have big plans to grow the brand in Australia and are excited to be working with Core to achieve this.”

Jane Callister, managing director at The Core Agency said: “We have a longstanding partnership with QBE Group and it’s wonderful to be asked to extend our remit to include Elders Insurance.

“The brand has an enviable relationship with its customers and we’re looking forward to telling that story to a broader audience.”

The Core Agency’s latest win comes after it announced in October last year it had won the Key Pharmaceuticals account.

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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