Art Deco tourism posters have been given a twist in a campaign by climate communications charity, Comms Declare.
The campaign, delivered by Silver Lining Agency, aims to show the unprecedented ecological, health and economic disaster can be largely blamed on climate change, still being flamed by the burning of coal, oil and gas.
Comms Declare founder, Belinda Noble said, “If one good thing can come out of this heartbreaking year-long algal bloom, it will be that the government and public institutions stop marketing fossil fuels, while we phase out their use.”
‘It’s beyond belief that big polluters, such as Santos, can still sponsor major state events and widely advertise while millions of sea creatures die off the coast,” she added.
Santos is South Australia’s largest company and, according to the Clean Energy Regulator, is the 26th largest greenhouse gas polluter in Australia. It sponsors numerous cultural and sporting institutions, including Adelaide’s marquee Tour Down Under cycling race and Port Adelaide FC.
Jonny Clow, founder of Silver Lining said, “We chose to use a beautiful hand-painted illustration evoking travel posters of yesteryear to demonstrate what we are losing as climate change accelerates. After all, this is as bad for tourism and the economy as it is for sea life and locals alike.”
The posters, reverse graffiti and digital ads call on people to visit fossiladban.org and sign the petition against fossil fuel marketing.
Credits:
Creative: Silver Lining
Illustration: Stuart McLachlan
