Home » Comedian Brutally Roasts Bunnings Ads (As Hardware Giant Has Last Laugh In Latest Brand Trust Survey Stakes)

6 July, 2021

Comedian Brutally Roasts Bunnings Ads (As Hardware Giant Has Last Laugh In Latest Brand Trust Survey Stakes)

[B&T warns this article contains language some readers may find offensive.] There’s no denying a trip to hardware giant Bunnings can be a uniquely Australian experience. From the sausage sizzle on entry, to its confusing array of DIY, all pitted across about 110 aisles.

So, it should come as no surprise the experience is ripe for parody and that’s exactly what YouTuber ‘Gam’ has done in a withering four-and-a-half minute takedown of Australia’s favourite hardware chain.

He starts: “Once the green apron and the fresh out of the box Kmart $20 steel caps go on, I’m instantly granted the complete and utter authority to tell fully qualified tradies how to do their job.

“Easiest job out, but, is the greeter. Standing around and greeting people as they enter, you’re essentially being paid to convert oxygen to carbon dioxide.

“Half the time, people don’t even register what you’re saying to them.”

Check out the fun below. Although B&T warns the language is, on occasions, a little on the fruity side.

Not that Bunnings appears to be too concerned by customers having a laugh at its expense.

In Roy Morgan’s latest Risk Report, Bunnings has ranked third on a list of Australia’s most trusted brands.

Compiled from the opinions of the more than 20,000 Australians, Woolworths and Coles took out first and second places on the list of most trusted brands in the country in early 2021 followed closely by Bunnings Warehouse and fellow supermarket ALDI in fourth.

Check out the top 10 most trusted brands below:

The Roy Morgan Risk Report also revealed the top-20 list of Australia’s most distrusted brands with several brands entering the top 10 for the first time including Amazon, Rio Tinto and Huawei, and brands such as Crown Resorts, Uber, Twitter and TikTok new entrants into the top 20 list.

Leading banks including NAB, ANZ and CBA were among the big improvers on the distrust ladder with all three dropping well out of the top-10 most distrusted brands.

Commenting on the results, Roy Morgan CEO Michele Levine said: “Woolworths and Coles have both moved up the trust league ladder during the COVID period with their supply of food and drink (and toilet paper) keeping the economy moving, and households well-stocked, during several lockdowns which forced the closure of other retailers for sometimes months on end.

“Bunnings Warehouse and ALDI have maintained their high standings in third and fourth with Bunnings remaining open throughout lockdown as an essential business supplying goods and materials to Australia’s tradesmen and building industries. Big box retailer Kmart has also performed well increasing three spots from pre-pandemic to sixth overall.

“A look at the new brands to enter the top 20 most distrusted brands list reveals a litany of missteps and controversies over the last year including Rio Tinto’s destruction of the 46,000 year old Juukan indigenous heritage site, concerns about Chinese government influence for Huawei and Tiktok and legal and licensing problems for Crown Resorts related to the facilitation of large-scale money laundering,” Levine said.

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