B&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • Melbourne Confidential
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Seven
  • Nine
  • ABC
  • Thinkerbell
  • WPP Media
  • Channel 10
  • Channel 9
  • channel 7
  • Meta
  • TikTok
  • SBS
  • Partner content
  • B&T Exclusive
  • Are Media
  • QMS
  • Google
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: Collingwood Football Club Has A Culture Of “Systemic Racism”, Leaked Review Finds
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Collingwood Football Club Has A Culture Of “Systemic Racism”, Leaked Review Finds
Media

Collingwood Football Club Has A Culture Of “Systemic Racism”, Leaked Review Finds

Staff Writers
Published on: 1st February 2021 at 11:03 AM
Edited by Staff Writers
Share
3 Min Read
Featured image source: YouTube/Collingwood Football Club

An independent report into racism at Collingwood FC, commissioned by the club, has found a toxic culture that has caused lasting harm to Indigenous and African players.

The ‘Do Better’ review, which the ABC reports was leaked today, found evidence of “systemic racism” within the AFL club. It comes months after the 2010 premiership player, Heritier Lumumba, said he had been subject to racist abuse while playing.

Lumumba was not a part of the 35-page document, which found a culture of racism had “resulted in profound and enduring harm to First Nations and African players”.

According to the ABC, the Collingwood board received the report more than a month ago. Days later, president Eddie McGuire announced he would step down from the role at the end of 2021.

He said his remaining time at the helm would be to setup “a new era of Collingwood”, which would include significant landmark initiatives in the area of equality and the fight against racism at the club.

The review was conducted by UTS’ director of the Jumbunna Institute for Indigenous Education and Research, Distinguished Professor Larissa Behrendt, and colleague Professor Lindon Coombes.

It cited widespread evidence on the public record, conversations with staff, players, ex-players and supporters, who found Collingwood’s response to racist incidents was “at best ineffective, or at worst exacerbated the impact of the racist incidents”, the ABC reports.

In addition, there emerged a sense that “dealing with racism was something that could be done when other things had been taken care of”, the review reportedly shows.

The review recommended an audit of the Collingwood board, as well, to reportedly ensure the “personal views” of its members were “consistent with the values of the Club”.

“There is a gap between what Collingwood Football Club says it stands for and what it does,” the report reads, via SBS News.

“While claims of racism have been made across the AFL, there is something ­distinct and egregious about Collingwood’s history.”

Furthermore, the authors of the report reportedly found Collingwood had become “synonymous with off-field and on-field racism in Australian sport”. They criticised the club’s leadership for its “guns pointing out” approach to dealing with complaints.

“This has also meant that Collingwood’s response has often been perceived as one where claims of racism are dealt with in terms of damage control and protecting the brand, rather than seeking to address issues and make change,” the report reads, via SBS News.

Featured image source: YouTube/Collingwood Football Club

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

No related posts.


TAGGED: Collingwood Football Club
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Melbourne Social Co Grows Senior Team By Three As It Expands To Gold Coast
26/10/2026
Dentsu’s Zac Pritchard Jumps Ship To Howatson+Co As ECD
26/10/2026
Supersolid Teams With Klook’s Creative Director For US-To-Europe Campaign
26/10/2026
Loyalty Program Users ‘Hate Losing More Than They Like Winning’
26/10/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?