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Reading: Coca-Cola Becomes First Brand To Buy Emoji On Twitter
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B&T > Coca-Cola Becomes First Brand To Buy Emoji On Twitter
FeaturedTechnology

Coca-Cola Becomes First Brand To Buy Emoji On Twitter

Staff Writers
Published on: 22nd September 2015 at 10:31 AM
Staff Writers
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Coca-Cola has become the first brand ever to pay for a Twitter emoji, after it purchased a picture of two Coke bottles clinking under the hashtag #shareacoke.

After it went live on Friday, the global soft drink manufacturer claimed a world record for the “largest Twitter cheers!”

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Twitter has in the past created the same function for brands such as MTV and film franchise Star Wars but it has been the first time it has been part of a paid ad deal.

Ross Hoffman, senior director of global brand strategy at Twitter, told tech site TechCrunch: “Coca-Cola is a massive global partner of Twitter and they have been pushing us for some time on building a custom emoji.”

Coke’s foray into emojis follows on from other global brands picking up the trend. McDonald’s are reportedly using them in its ads, IKEA has created its very own set of emoji and the WWF has used a set of endangered animals in theirs.

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TAGGED: Advertising Standards Bureau, einsights, melissa simpson, Sirens, Social Media
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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