December on TikTok is always its own beast. As the year winds down, feeds shift from everyday routines to festive chaos—Christmas prep, holiday outfits, gift guides, hosting content, and end-of-year nostalgia all rolled into one.
Each month, Lucy Ronald, Fabulate’s head of strategy and talent keeps a close eye on what’s actually breaking through the algorithm on socials and why it’s resonating. Right now? It’s content that feels useful, honest, and very “silly season coded”—helping people get through December without overthinking it.
Here are the key TikTok trends defining the platform this month, and why they’re working.
All I Want For Christmas Is…
Using Paris Hilton’s now-iconic audio from an old interview, creators reveal what they actually want for Christmas. It swings between tongue-in-cheek humour and genuine wishlist territory, which is exactly why it works.
It feels playful, self-aware, and easy to participate in—perfect for creators and brands alike.
@campbellhuntpuckett Dear santa🧸 soo excited for you guys to get these pjs 12.12 noon est♥️ #christmas #giftguide #pookie ♬ original sound – Campbell Puckett
The “If I Didn’t Already Have It…” Wishlist
This one is everywhere—and for good reason.
Creators are sharing products they genuinely love, framed as what they’d put on their Christmas wishlist if they didn’t already own them. It feels real, helpful, and low-pressure, which is why audiences are saving these videos like crazy.
For brands, it’s a strong way to hero products without tipping into hard sell territory.
@myabenway WHAT TO ASK FOR THIS YEAR!!🩷🎄 #christmaswishlist #christmas2025 #girlgifts @Shark Beauty @Kate McLeod @Hatch for Sleep @lolablankets @JBL Audio @CYKLAR @bfbhair @nufaceid @Dyson USA @tarte cosmetics @Tana Mongeau ♬ L a s t C h r i s t m a s – ‧ ๋࣭ ⭑ 𝘢𝘶𝘥𝘪𝘰𝘴
Categorised Christmas Gift Guide
Think curated lists like: gifts for the traveller; gifts for the homebody; and gifts for the “impossible to buy for” friend.
Whether it’s brand-led or creator-led, both face-to-camera and green screen formats are performing well.
Audiences love this trend because it removes the “what do I even buy?” stress and delivers quick, practical insperation they can actually use—not just scroll past.
@lexnicoleta Niche gifts for the coolest girl you know 🫱🏻🫲🏼 who do you need a guide for next ?!! #nichegifts #uniquegifts #uniquegiftideas #giftsforher #giftideas ♬ original sound – lex nicoleta
Christmas Styling and Decorating
Creators are taking followers along for the entire journey—from the shopping trip, to the haul, to the setup, and finally the reveal.
Brands can tap into this by showcasing products as part of the process or partnering with creators to build multi-part mini series that keep people watching all the way through.
It’s bingeable, cosy, and exactly the kind of content people lean into at this time of year.
@dedikatedlifestyle Replying to @Fashionistheonlycure Couldn’t leave you without a haul! 🛍️🎄🎀 Seriously so in love with every single thing, I think the bookshop is a fave? But then the present snow globe? Ahhhhh it’s all so cute!! 😍 – – – #christmas #christmasdecor #kmart #shopping #fyp @kmart australia ♬ original sound – dedikatedlifestyle
“Everything I’m Wearing This Month”
December is packed with events, so outfit planning content is having a real moment.
Fashion and lifestyle brands can lean into this through creator partnerships or their own content, showcasing outfit ideas for office parties, family lunches, Secret Santa nights, Christmas Eve drinks—whatever fits the calendar.
It’s practical, aspirational, and very save-worthy.
@dariafoldes It’s officially sparkle season 🥹🎄✨ #christmasdress #holidayfashion #partydress #festivewear #fashiontok ♬ original sound – Mariah Carey
POV: You’re Hosting This Year
A fun, highly relatable trend.
Creators walk viewers through what it’s actually like preparing to host—planning the menu, styling the space, last-minute chaos and all.
Brands fit naturally here by showing how their products slot into the hosting moment, or by working with creators to highlight those behind-the-scenes details audiences love.
@dustsheets_and_decor My favourite festive tablescape of all time 🎄 #christmas #friendsmas #christmasdecor #hosting #table ♬ last christmas – 🎸🪩
Music Video
A wave of DIY music videos flooding the feed. Shot landscape, creators are picking whatever song they love and filming mini music video moments with friends, partners, or while travelling.
It’s upbeat, playful, and very end-of-year energy—no polish required.
@cheldabelle best trip 🇵🇭 #holiday #philippines #musicvideo @Michael drake @S A R A H ♬ Shake It – Metro Station
Say Your Stupid Line
Set to Tame Impala’s The Less I Know The Better, creators share their go-to “stupid line”—that predictable thing they always say and are known for.
It’s self-deprecating, funny, and taps straight into personality-led content that feels effortless.
@haileybieberevery time♬ original sound – dqrksiren
“My Storage Is Full, Let Me Delete Some Pics”
What it is: A carousel trend where the first tile reads “My storage is full, let me delete some pics,” followed by a nostalgic, emotionally impossible-to-delete photo from years ago.
It taps into end-of-year reflection and sentimentality—a softer, slower trend that’s resonating as people look back on their memories.
@kaddyyyyyyyy Bath bombs and Supernova had me in a chokehold before Ansel Elgort became a weirdo #viral #fyp #bathbomb ♬ White Iverson – Post Malone
