Carat SA, a dentsu company, is collaborating on media for EnergyFlex, an Australian veteran-owned energy analytics and renewables education company.
Responsible for media planning and strategy, Carat will partner with EnergyFlex’s other agency partners, including TBWA, as EnergyFlex launches its first-ever brand campaign as it seeks to accelerate the clean energy transition by providing the tools, education and confidence to make Australia Renewables Ready.
“At Carat, and dentsu more broadly, we are passionate about wanting to leave the world a better place and working with an exciting brand like EnergyFlex really delivers upon dentsu’s B2B2S philosophy which is all about creating work that is good for business, good for people and good for society,” said Carat SA managing director Adele Gibb.
Founded in 2021, EnergyFlex wants to put every Australian on a pathway to free and clean energy and believes the more people it can help become energy flexible, the faster Australia can lead the world in decarbonising its economy and meeting its net-zero targets.
“We want to make it as easy as possible for Australians to understand the positive impact of the renewable energy transition on their financial, community, and energy wellness. Our free app teaches users how to align their energy habits with renewable energy in the grid, reducing their energy costs and carbon emissions, regardless of which energy retailer they’re with. Importantly, we want to make the tools and education available to as many Australian homes and businesses as possible, which is why we’re excited to partner with Carat SA, who can help us spread the word, raise awareness, and get Australia Renewables Ready,” said EnergyFlex CEO and co-founder Garry Harding.
In May, EnergyFlex launched its energy management app designed to help households and businesses save on energy costs, reduce their carbon footprint and benefit from the renewable energy transition. Free-to-use EnergyFlex calculates a rating out of 5, providing a clear measure of a business or household’s renewable energy use. A low rating indicates higher fossil fuel reliance, while a higher rating reflects greater use of renewables from the grid or on-site electricity generation assets. EnergyFlex then guides users on an energy wellness journey, helping them to take action to improve their rating, while taking pressure off their bank accounts, the environment, and the energy grid.
In addition to tracking and improving energy use, the EnergyFlex app also includes a plan comparison tool to help users find the best energy deal for their needs.
This feature allows users to easily compare different plans and tariffs, ensuring they are on the most cost effective and environmentally friendly option.
The EnergyFlex app is available for free on iOS and Android devices.
