27 June, 2022

Cannes Lions: Oglivy Named Network Of The Year, Dentsu Bengaluru Picks Up Agency Of The Year Award

Edited by B&T Magazine

In the fourth and final day of the 2022 Cannes Lions International Festival of Creativity, Oglivy were given the Network of the Year and Dentsu Creative Bengaluru received the highly coveted Agency of the Year trophy. Additionally, WPP were named Most Creative Company in the industry.

This crowning achievement for Oglivy reflects the strength of the agency’s global creative network as 37 offices contributed to winning a total of 88 Lions throughout the festival including 1 Titanium Lion, 2 Glass Lions for Change Gold, 23 Gold, 21 Silver, and 43 Bronze, in addition to 163 Shortlists.

Ogilvy was recognized across a broad range of categories throughout the festival, including Golds in Data-enhanced Creativity, Use of Data-driven Insight, Innovation in Branded Content, Innovative Use of Influencers, mCommerce, and Corporate Purpose & Social Responsibility, among other categories.

Ogilvy’s Global President Devika Bulchandani said: “This recognition is a testament to Ogilvy’s ability to lead the way in a world where creativity is needed more than ever. We are so proud to see our teams honored for driving impact with our clients through creativity that transcends the status quo and shifts culture. Our sincerest thanks to everyone at Ogilvy who poured their hearts into the work, who strive day in and day out to do the best work of our lives, and to our incredible clients for their brilliance, trust, and partnership.”

Dentsu Creative Bengaluru has been named Cannes Lions 2022 Agency of the Year, as well as awarded a Titanium, three Grand Prix, two Gold Lions and three Silver Lions for their campaign, “The Unfiltered History Tour”. This follows the launch of Dentsu International’s Global Creative Network, Dentsu Creative, at the start of the festival on Monday 20th June. Dentsu Creative Bengaluru is not only the first agency from India to be named Agency of the Year at Cannes Lions, but its awards tally makes “The Unfiltered History Tour” the most awarded campaign from India in the history of Cannes Lions.

“The Unfiltered History Tour shows how a disruptive idea, when accelerated by the power of technology and social media, can impact culture and also help a progressive media brand like VICE empower the next generation by providing a balanced narrative,” said Fred Levron, Dentsu International’s Global CCO. “We could not be prouder of the work and the hugely talented team in India. This is our first Cannes Lions as DENTSU CREATIVE and it has set a high bar. Our appreciation also goes to VICE Media for their trust and belief, as we are nothing without agency/brand partnership.”

WPP was named the most creative company of the year and was also the most awarded company in the Creative Business Transformation category, reflecting the company’s expertise in creating new and innovative products and services for clients, and reimagining customer experiences or business models.

Mark Read, CEO of WPP, said: “Creativity is the most important force in modern business. Being named the Creative Company of the Year is testament to WPP’s power to help our clients succeed, and to the incredible talent of our 109,000 people around the world. Thank you to them and to our clients who entrust us with their brands.”

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Cannes Lions Dentsu Creative oglivy WPP