Cannes Lions: Here’s How Ikea And Mccann Tel Aviv Made Life More Accessible

Cannes Lions: Here’s How Ikea And Mccann Tel Aviv Made Life More Accessible
B&T Magazine
Edited by B&T Magazine



In a new series, Cannes Lions explores the real stories behind ground-breaking, Lion winning work, and what truly goes into making a moment that pushes society, business, and creativity forward.

Diversity drives more than society forward. It has a huge impact on business, as proven when McCann Tel Aviv and Ikea came together to make the world a more accessible place.

In this episode of ‘The Moments That Moved The World’, Cannes Lions goes behind the scenes with client and agency to see how the award-winning ThisAbles campaign came to be.

Together, McCann Tel Aviv and Ikea not only took home the Health & Wellness Grand Prix at Cannes Lions in 2019—but made accessible furniture more available to everyone, everywhere.

That was their moment to move the world, but this is yours.

Submissions for Cannes Lions 2020/21 are now open, so settle in to watch the full behind-the-scenes documentary about how Ikea and McCann Tel Aviv earned their Lions, get inspired, and begin your journey to one today.

To start your journey, click here.

You can also join in the conversation by following the #MomentsThatMovedTheWorld to see recent work that made a hugely positive impact on business, society and creativity.

Featured image source: Vimeo/Cannes Lions




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