Campbell Arnott’s has released ‘Moments That Shape The Game’, a light-hearted campaign to promote Arnott’s Shapes in the lead-up to football season final series and international rugby matches across Australia and New Zealand.
Created by Publicis Groupe new ‘Power of One’ agency model, encompassing specialty services and expertise from across the Groupe, the campaign introduces audiences to the enjoyment of sharing Arnott’s Shapes with mates and family during the footy final season.
Launching next week on broadcast television and this week across social, ‘Moments That Shape The Game’ marks the first major piece of work for Campbell Arnott’s since the Groupe won the business back in March 2018.
Campbell Arnott’s awarded Publicis Groupe its entire brand communications business across Asia Pacific and now handles all communication requirements across the Campbell Arnott’s marketing mix, including creative, strategy, media planning and buying, PR and shopper marketing.
David McNeil VP Marketing Asia Pacific and Global Brands said: “We are excited to release our first major piece of creative work in partnership with the Publicis Groupe. We look forward to getting behind Australia and New Zealand’s fever and passion for football season finals, enhanced by their love of Arnott’s Shapes.”
Rebecca Carassco, Deputy ECD stated: “When you have an iconic brand like Arnott’s Shapes getting behind such an iconic moment in our ANZ culture, there’s really only one responsible approach… And that’s to have fun with it!”
Campaign Credits:
Client: Campbell Arnott’s
Chief Marketing Officer: David McNeil
Marketing Director: Sarah Ryan
Integrated Communications Manager: Linda Abbott
Senior Communications Manager: Amy Wagner
Agency: Publicis Groupe under The Neighbourhood
Deputy ECD: Rebecca Carrasco
Chief Strategy Integration Officer: Kate Smither
Associate CD: Flavio Fonseca
Associate CD: Piero Ruzzene
Creative: Michael Barnfield
Creative: Michael Dole
Business lead: Melanie Portelli
Senior Business Director: Laura Hawdon
Business Manager: Dan Beer
Project Manager: Kirsty Chase
Producer: Kirsten Caly
Production Company: Prodigious
Post Production: Prodigious
Director: Jesse James McElroy
Editor: Sam Bruce
Media CSD: Christie Meischke
Media Account Director: Catherine LimSam
