Campaign: Jack Daniel’s Brings Friends And Family Closer With Holograms
Jack Daniel’s has been bringing people together over a Christmas whiskey for 148 years and this year the brand wanted to add a contemporary twist to that tradition.
Setting out to give a few handpicked fans an extra special Christmas experience, the brand used cutting edge holographic technology to beam distant friends and family into a Sydney bar to share a chat and a drink (of course).
After a global search in October the whiskey maker found three sets of drinkers to reconnect – a sister and brother living in Sydney and Vancouver respectively, parents from Melbourne whose son has been living in Oslo for 12 years and a couple of besties in Broome and Berlin who hadn’t seen each other for 4 years.
Partnering with Sydney’s own Musion who are global leaders in the field of holographic experiences, the event surpassed expectations with tears on both sides of the globe.
Tom Spicer, Arnold Furnace ECD said: “Normally tears are something to be avoided on the day of shooting, but in this case it was definitely a good thing. It’s a real privilege to be involved in such a rewarding project. Massive thanks to the Jack Daniel’s team for having such faith in us from the beginning and to Finch for pulling it off with such a deft touch.”
Tim Ryder, brand manager, Jack Daniel’s family of brands said: “Our entire 2014 Christmas campaign, has enabled us to bring something special to Christmas this year. Whether it be our in-store presence at over 1,500 locations Australia wide, our Christmas website or this amazing video, the opportunity to bring friends and family together is important to us. For Jack Daniel’s, it’s not what’s under the tree, but who’s around it that matters.”
Credits
Arnold Furnace Team:
ECD – Tom Spicer
Creative – Chloe Banicevic and Helen MacDougall
Client Services Director – Michael Stevenson
Group Account Director – Ian Hartley
Senior Account Manager – Natalia Kowalczyk
Account Executive – Belinda Bennett
Production – Monique Pardavi / Chris Hulsman
PR – James Wright / Adam Freedman, Red Agency
Agency Partners:
Production Company – Finch
Director – Luke Bouchier
Producer – Amy Dymond
Executive Producer – Michael Hilliard
Executive Producer/Founder – Rob Galluzzo
Hologram Partner – Musion
Social Media Strategy: Tom Hosking, Society
Media Strategy: Declan O’Dwyer, UM, Clare Zappia, UM
Client – Jack Daniel’s:
Jack Daniel’s Brand Manager -Tim Ryder
Jack Daniel’s Digital Marketing Manager – ANZSEA – Danielle Hepperlin
Jack Daniel’s Digital Innovation and Production Manager – Jemima Miller
Jack Daniel’s Digital Community Manager – Shane Brien
Latest News
Outdo The Government’s Vaccine Ads And Have A Jab At B&T’s Good AZ Gold Adland Challenge
B&T's calling on adland to get the nation vaccinated. Admittedly, that excludes conspiracy theorists & flat earthers.
Sky News Pays Sarah Hanson-Young $40K In Damages
Sarah Hanson-Young now Australia's most prolific serial litigant. And, it has to be said, she's got bloody good lawyers.
Victoria Misses The Mark With “Mean” Border Permit Ads
Queensland now considering adding "and just f@ck off" to its famous tourism tag "beautiful one day, perfect the next".
Optus And Uber Team Up For Mobile Phone Delivery Service
You can now get a phone delivered in an hour! Perfect for the bone idle or coke dealers getting hacked by the fuzz.
Three Ways To Stay Connected To Your Customers In A Virtual World
It's top tips on staying connected to customers during lockdown! Unless you hate them. Then that's a whole other matter.
Parents’ Voice Condemns “Sugary Drinks And Unhealthy Food Marketing” During The Olympics
Parents call out unhealthy food Olympics marketing. No one concerned about crotch grabbing in the Greco-Roman wrestling.
Brazil’s Olympic Skateboarding Fairy Stars In Magical New Work From Nike
Thanks to the Olympics, all of a sudden skateboarding's cool again. Arguably good news for X-rays & plaster casts, too.
B&T’s Tokyo Olympics Recap: Tributes, Singing & Tweets
The Olympics again prove the world's just a big global family. Albeit a squabbling, semi-racist, passive-aggressive one.
Radio Ratings Set To Be Delayed A Week Due To Lockdowns
Ben Fordham set to dose-up on the Temazepam and warm milk, as an extra week of sleepless nights awaits radio ratings.
“Is He Hung Like A Horse?” Adam Driver Morphs Into A Centaur For Bizarre Burberry Fragrance Ad & The Internet’s Exploded!
Star Wars star becomes a centaur in Burberry ad & the jokes are writing themselves. Well, crude penis jokes, that is.
Samsing Ad Chief: Understanding The New TV Viewer
Ultimately, will the human thumb grow to resemble a sweet potato given its repeated workout on TV remote controls?
opr To Become Ogilvy PR Again In Latest Rebrand
In further proof you should never attempt a rebrand over a pub session comes opr's return to original Ogilvy name.
The 6am Agency Founder Gillian Fish Takes On Two New Roles
It sounds like 6am Agency founder Gillian Fish will need to get up at 5.30am after taking on two new roles.
WeMoney Launches Community Aiming To Help Lift Aussie Financial Wellness
WeMoney is now not only the place to learn how to budget but a place to improve your financial literacy, with a raft of well-known fin-influencers now making content on the WeMoney platform to teach, share tips, tricks as well as find bargains.
“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity
Flight Centre rolls out overly optimistic campaign that doesn't feature typical cheesy actors pretending to be pilots.
Sportsbet Promotes Responsible Gambling With “Take A Sec Before You Bet”
A Sportsbet ad promoting safe gambling was certainly a rough outsider paying around $67.
Alan Jones May Have Gone Too Far: Daily Telegraph Severs Relationship
Gotta hand it to Alan, he's been banned or sacked from every media outlet in the country & is still impeccably tailored.
B&T’s Tokyo Olympics Wrap: Fashion, TikToks & Racism
There's medals for real sporting success, while B&T's Olympic wrap awards the blunders, the foot in mouths & the idiots.
REVEALED: Independent Vaccine Ads Outperform Government Work
Arguably, you need look no further than those utter morons last Saturday to realise Australia's tepid ad vax response.
Acast Announces New Podcast ‘The Elements’
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]
“Disturbing, Irresponsible & Harmful!” Calls For Rebel Wilson’s Afterpay Ad To Be Banned
Calls for Rebel's Afterpay ad to be banned. And throw in the diabolical 'Cats' & 'Pitch Perfect 3' while you're at it.
UnLtd Challenges The Industry To “Step Up Your Mood” In Stepathon Challenge
UnLtd unveils industry stepathon challenge. Admittedly, industry piggyback & leapfrog challenge a no-go at the moment.
Basketballer Labels His Own Nike Signature Shoes As “Trash”
NBA star Kyrie Irving has clearly been reading from the Shane Warne School of how to totally embarrass a major sponsor.
Wednesday TV Wrap: Seven’s News The Gold Medal Performer, As The Olympic Network Leaves Rivals In Its Wake
If you could somehow combine the Olympics, an amateur cookery contest & Lego assembly, would you have the ideal TV show?
Banks Can Fast-Track Digitisation Using Data After Earning Customer’s Trust: Salesforce And Bain & Company Study
Need to be the cleverest person at the next inter-company Zoom meeting? Astound colleagues by stealing freely from here.
Refinery29 Australia Launches With Getty Images Partnership
Refinery29 Australia unveils Getty Images partnership. Sadly, no ceremonial sword, horses or any ribbon cutting either.
Facebook Outlines Its Plans To Create A “Metaverse”
Facebook outlines plans to create a "Metaverse". Apparently, Mark's currently on Tatooine looking for Obi-Wan.
Wai Kwok Promoted To CEO Of Enero’s Orchard, As Andrew Antoniou Departs
Wai Kwok named CEO Of Enero's Orchard and, by all reports, everyone is way cool with the idea.
Herd MSL Announces Foxtel Account Win
Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.
DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]
