B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Campaign: Good Weekend Magazine Celebrates 30 Year Anniversary
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Campaign: Good Weekend Magazine Celebrates 30 Year Anniversary
MarketingMedia

Campaign: Good Weekend Magazine Celebrates 30 Year Anniversary

Staff Writers
Published on: 2nd September 2014 at 9:09 AM
Staff Writers
Share
2 Min Read
SHARE

Fairfax Media has launched a month long integrated print, digital, radio, DM, event and PR campaign via creative agency True Sydney to mark Good Weekend magazine’s 30 year anniversary.

The creative is designed to highlight Good Weekend’s quality journalism through the magazine’s collection of superbly written human stories and premium appeal for advertisers wishing to share their own brand stories.

Fairfax Media commercial director Tom Armstrong said: “Good Weekend offers our advertising partners a premium and trusted environment with a highly engaged audience.

“Good Weekend is a significant part of readers’ lives, with 64% saying it’s the reason they buy the paper. The magazine is such a trusted source of content that our readers use the stories in Good Weekend as conversation starters at dinner parties. This trust also carries over to advertisers, with more than 63% saying Good Weekend adds credibility to advertising.”

The Good Weekend 30th Anniversary trade campaign will launch with an interactive direct mail piece with built-in media player that features a series of video tributes to Good Weekend’s best stories and photography over three decades. These historic stories and images are also found online at a dedicated website.

Good Weekend

The campaign will extend to radio, print and digital advertising during the following four weeks.

Fairfax Media will also host a special Good Weekend event for advertisers and media agencies on September 25, featuring a panel of past and present editors and a special performance by Missy Higgins.

“The creative campaign for Good Weekend practically wrote itself,” said creative director of True Sydney, Eric Stephens. “When you have 30 years of exceptional photography, stories and inspiration, the only difficulty lies in being utterly spoiled for choice with the material you have to work with.”

CREDITS

Creative Direction: Eric Stephens, True Sydney
Art Direction: Chris Kiprovski, True Sydney
Copy: Cass Megraw, True Sydney
Motion Graphics: Ben Allen, True Sydney
Account Management: Jasmine Rezek, True Sydney
Marketing by Fairfax Media’s Trade Marketing Division

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Interior, Orchard, Tornado Selfie
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?