BWM has continued its ‘Irresistible Prices’ campaign, for national retailer Kmart with two new TVCs – one for men and one for women.
The latest instalment launches on Sunday, 29 September and celebrates the brand’s original design collection.
“Kmart’s commitment to everyday low prices is stronger than ever. This new campaign celebrates more than just low prices – it celebrates our desire to offer trend setting designs that are quality, colourful and unique to Kmart,” said Dion Workman, Kmart general manager marketing.
BWM has worked with Kmart as their creative agency for the past two years, re-launching the brand and helping move it to the top of the category and position itself as a ‘retail game changer’.
Murray White, BWM executive creative director, said: “Kmart now has over 30 in-house designers, making it one of the biggest design teams of any department store in Australia. Their collaboration with the Kmart buyers ensures the latest trends are hitting the streets.
Client Kmart; general manager marketing Dion Workman; creative agency BWM; executive creative director Murray White; creative group head Amy Hollier; creatives Ryan Purcell, Alexandra Hickmott; senior onscreen producer Sonia McLaverty; group account director Nicole Gillard; planning director Susannah Stoney; production company Revolver; director Alex Smith; producer Adrian Shapiro; offline editor Drew Thompson; post production Method Studios; Music Remix Electric Dreams; Original Track Bom Bom Sam And The Womp.
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