Burger King Tells Customers To Order From McDonald’s

Burger King Tells Customers To Order From McDonald’s

As Australia is coming out of lockdown, many parts of Europe are heading back in.

Sadly, that includes France as COVID cases again spike to worrying levels.

So, Burger King France has decided to launch a new campaign to show its support to the (fast or not) food service industry, highly impacted by the second lockdown that has been established in the country last week.

A print ad has been published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) and posted on the brand’s social networks that urges people to keep ordering from restaurants – including many of Burger Kings’s competitors – to get behind the “thousands of staff who really need your support at the moment”.

The add concludes: “Getting a Whopper is always best, but ordering a Big Mac is also not a bad thing.”

The ad’s the work of Burger King’s Paris agency Buzzman.

Check it out below:

 

 

 

 




Please login with linkedin to comment

Ad campaigns Burger King

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]