Burberry Partners With Twitch To Livestream Its Fashion Show

Burberry Partners With Twitch To Livestream Its Fashion Show
SHARE
THIS



Burberry is partnering with live video streaming service Twitch to invite its global community to immerse itself in the Burberry Spring/Summer 2021 show experience set in the British outdoors.

Burberry’s show will use Twitch’s unique Squad Stream functionality, with Burberry hosts live streaming the show together in one window. This will provide virtual guests with the ability to view multiple perspectives of the show at once and converse through Twitch’s chat function, creating a personal, inclusive experience.

At the frontier of live entertainment, Twitch has evolved beyond its roots in online gaming to feature content spanning a broad spectrum of interests, including music and art. Inspired by the fashion house’s longstanding desire to push the boundaries in digital innovation, the collaboration with Twitch is the next step in Burberry’s journey to continually engage with its community through curated content and experiences.

“Burberry has always been a brand of firsts and partnering with Twitch continues this legacy. Twitch unlocks an exciting new space where our Burberry community can be digitally transported to feel like they have a virtual seat at our live show. It is an interactive experience where guests can connect with both our brand and each other whilst personalising their viewing journey,” said Rod Manley, Chief Marketing Officer at Burberry.

“Burberry has embraced the full potential of Twitch in this collaboration to create a truly live, interactive, never to be repeated experience. There is great overlap between the Twitch and Burberry superfans, creating a hugely impactful synergy between the two brands,” added Adam Harris, Global Head, Brand Partnerships Studio at Twitch.

The Burberry Spring/Summer 2021 show will be live streamed on Thursday 17 September at 10pm AEST on [twitch.tv/burberry/profile]Burberry’s Twitch account.

 

Please login with linkedin to comment

Burberry Twitch

Latest News

Aussie Taxpayers Invested $50M In Failed Streaming Service
  • Technology

Aussie Taxpayers Invested $50M In Failed Streaming Service

As the fallout from the momentous failure that was Quibi continues, investors are now clamouring to get their hands on whatever money is still left. And it turns out, Australia is one such investor. The AFR has revealed that The Future Fund – the government’s intergenerational fund that invests savings from taxpayers – invested $50 million […]

by B&T Magazine

B&T Magazine
An “Intellectual Thickshake”: Ben Fordham Rips On Pete Evans, As Pete Viciously Fires Back
  • Media

An “Intellectual Thickshake”: Ben Fordham Rips On Pete Evans, As Pete Viciously Fires Back

The spat between 2GB host Ben Fordham and ex-TV celebrity chef Pete Evans continues as the two names go back and forth in what can only be described as a savage online war. The online fracas first started after Evans claimed during a Facebook Live COVID-19 could be cured with alternative treatments like sunlight in […]

by B&T Magazine

B&T Magazine
Why The ACCC Has Its Eye On iMessage, Facebook Messenger And WhatsApp
  • Technology

Why The ACCC Has Its Eye On iMessage, Facebook Messenger And WhatsApp

The ACCC has said it is monitoring Apple and Facebook’s market dominance in online dominance, after a new report found Australians are “overwhelmingly” choosing these platforms. The competition watchdog has today released the first Digital Platform Services Inquiry interim report, which found the use of messaging platforms has “grown significantly” in response to the pandemic. […]

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Freelancers Marketplace Fiverr Appoints Bohemia For TV And BVOD In Australia
  • Advertising

Freelancers Marketplace Fiverr Appoints Bohemia For TV And BVOD In Australia

Freelancing marketplace Fiverr has appointed Bohemia, part of the M&C Saatchi Group, to handle its media in Australia launching with TV and BVOD. The partnership signals a time of significant growth for the platform, having reported 2.8 million customers to have bought a wide range of services from freelancers across more than 160 countries in […]

Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Jaguar Land Rover Appoints Haystac As PR Agency Of Record
  • Advertising

Jaguar Land Rover Appoints Haystac As PR Agency Of Record

Jaguar Land Rover Australia has appointed social relations agency, Haystac, as its PR agency of record following a competitive pitch process earlier this year. Haystac, part of the BWM Dentsu Group, will deliver a comprehensive portfolio of services including trade and lifestyle PR, content creation, ambassador management and influencer engagement. Haystac joins its dentsu network […]

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

INNOCEAN Snares CHEP’s Wesley Hawes For ECD Role
  • Advertising

INNOCEAN Snares CHEP’s Wesley Hawes For ECD Role

INNOCEAN Australia CEO Jasmin Bedir (right in main photo) announced the appointment of Wesley Hawes (left) as Executive Creative Director, as the agency transforms to a creatively-led, integrated communications offering grounded in data and insights for a range of clients. Hawes was previously Executive Creative Director of CHE Proximity Sydney, where he grew the creative […]

How Human Centred Design Can Help Define Brand Experiences
  • Opinion

How Human Centred Design Can Help Define Brand Experiences

Here, McCann Australia chief strategy officer, Simon McCrudden (main photo) and SMART managing partner, Bob Price (pictured below) converse on human centred design, its role in our new world and whether we’re truly taking advantage of the impact putting people at the centre of our work has…. Human Centred Design. It’s become part of marketing […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

Dentsu International To Be Net Zero Emissions Agency By 2030
  • Advertising
  • Media

Dentsu International To Be Net Zero Emissions Agency By 2030

Worldwide media, CXM and creative communications company, dentsu international, has committed to become a Net Zero emissions business by 2030. The commitment includes a new science-based target to reduce absolute carbon emissions by 46% and offset all unavoidable emissions through certified greenhouse gas removal projects by 2030.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.