Network 10, PHD and Bunnings has Christmas sorted with Australian shoppable TV Show.
The Great Aussie Christmas Presented By Bunnings Warehouse, hosted By Matty J and Laura Byrne, streams on 10 from Sunday, 1 November.
Tangled lights. Unfinished backyards. Christmas has a way of catching us out every single year. This year, help has arrived. Paramount Australia and Bunnings have teamed up to create Australia’s first purpose-built shoppable series, The Great Aussie Christmas Presented By Bunnings Warehouse, hosted by Matty J and Laura Byrne.
Built for Connected TV, Paramount’s Pause To Shop empowers viewers to turn a pause into a moment of discovery, moving from inspiration to purchase without leaving the show. Powered by KERV.ai’s Moment Match Engine, every episode will be shoppable, with the right Bunnings products surfacing in the moments when they matter most.
The Great Aussie Christmas presented by Bunnings Warehouse follows relatable, time-poor families preparing for their first big Christmas at home, each with a problem to solve, from a tired front yard to an overcrowded backyard, an unfinished entertaining space or a home that simply doesn’t feel festive yet.
It builds to four separate but emotionally connected Christmas celebrations, each home ready to welcome friends, family and new traditions.
“The partnership with Bunnings is a standout example of content partnerships at their best, putting the brand at the heart of the experience while delivering genuine value to viewers. It’s been a true collaboration, and I’m incredibly proud of this special series and how we continue to evolve and innovate the partnerships we deliver for our clients,” said Tamar Hovagimian, director of national advertising partnerships, Paramount Australia.
“This exciting partnership showcases the next evolution of streaming, where content doesn’t just inspire action, it enables it. By bringing together premium storytelling, innovative technology and a trusted Australian brand, we’re creating a more engaging experience for audiences and opening up new possibilities for how brands connect with consumers,” commented Diane Ho, National Digital Sales Director, Paramount Australia.
“Christmas is one of those moments when Australians want their homes to feel welcoming and ready for family and friends, but finding the time to bring those ideas to life isn’t always easy. Through The Great Aussie Christmas, we’re showing customers practical, achievable ways to transform their spaces, while making it easier than ever to shop the products they discover along the way – whether it’s creating a welcoming front yard, refreshing an entertaining space or adding festive touches throughout the home,” commented Justine Mills, director of marketing and retail media, Bunnings.
The Great Aussie Christmas presented by Bunnings Warehouse was created in partnership with PHD and OM Content, who supported the strategic development and delivery of the campaign.
The four-part special launches first on 10 Streaming from Sunday, 1 November, dropping one segment weekly before airing in full on Channel 10 on Wednesday, 25 November at 8.30pm, and landing on Paramount+ from Thursday, 26 November.
