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Reading: Budget Direct Launches Footy Charity Championship With Big Charity Wins & Major Cash Prizes
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B&T > Marketing > Sports Marketing > Budget Direct Launches Footy Charity Championship With Big Charity Wins & Major Cash Prizes
MarketingSports Marketing

Budget Direct Launches Footy Charity Championship With Big Charity Wins & Major Cash Prizes

Staff Writers
Published on: 6th March 2026 at 11:36 AM
Edited by Staff Writers
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The Budget Direct Footy Charity Championship aims to to deliver positive community impact and big wins for some lucky league fans.

Leveraging its sponsorship of three rugby league teams, including The Dolphins, Melbourne Storm, and the South Sydney Rabbitohs, Budget Direct has created a unique competition based on the clashes between these teams throughout the season.

This championship will see the teams battle it out, not just for points, but to win significant donations from Budget Direct to the charities nominated by the teams.

The initiative will see Budget Direct inject a total of $205,000 into community charities. They will also give three lucky fans the chance to win big for themselves and a cause close to their hearts.

Throughout the season, every clash between the Dolphins, Storm, and Rabbitohs will directly translate into tangible support for community organisations. At the end of the regular season, Budget Direct will award major donations to the clubs’ nominated charities based on the final standings:

  • 1st Place: $100,000 donation.
  • 2nd Place: $50,000 donation.
  • 3rd Place: $25,000 donation.

The clubs have selected to play for the following deserving community organisations:

  • Dolphins: Playing for Chameleon Housing and Yalari.
  • Melbourne Storm: Playing for the Starlight Children’s Foundation.
  • South Sydney Rabbitohs: Playing for Souths Cares.

The charity championship ensures that fans are also part of the victory and community impact. Supporters can join the excitement by signing up on the Budget Direct competition webpage and aligning with a team playing in the championship.

At the end of the championship, three fans, one aligned with each team, will be randomly drawn to win a prize package:

  • $10,000 in cash for the fan to keep.
  • $10,000 donated by Budget Direct to the winner’s nominated registered charity.

Jonathan Kerr chief growth officer Budget Direct said: “We wanted to create a unique competition that celebrates the passion of footy fans while making a real difference in the community,”

“By the end of this championship, Budget Direct will have donated $205,000 to incredible charities and given away $30,000 in cash to fans. It’s a true win-win that turns every tackle and try into something much bigger than the game itself,” added Kerr.

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