Irish stout Guinness is the most liked beer in the US according to a new YouGov poll of American beer drinkers.
And in more bad news for beleaguered beer brand Bud Light, it’s now dropped out of the top 10 for the first time following the Dylan Mulvaney marketing fiasco.
Bud Light dropped from ninth spot to 15th position on the annual YouGov list, however, that was as much to do with other beers gaining in popularity and therefore pushing Bud down the ladder. In fact, people who “liked” Bud Light hadn’t changed from the year previous.
The poll taken in the second quarter of 2022 found that 42 per cent of Americans said they “liked” Bud Light, putting the brand on par with the likes of Corona Extra, Dos Equis and Coors Light.
In the second quarter of 2023 the percentage of those who “liked” Bud Light stayed the same, but other brands such as Pabst Blue Ribbon, Miller Genuine Draft and Miller Lite all vaulted ahead of Bud Light presumably from the customer boycott.
Interestingly the most liked beer in the US is Guinness with a 58 per cent popularity rating. Second was Corona with 53 per cent, third was Dutch brand Heineken and 51 per cent, while two US brews rounded out the top five – Samuel Adams (49 per cent) and Blue Moon (48 per cent).
Ever since Bud Light’s Dylan Mulvaney collab back in April the brand’s sales have dropped markedly.
Sales of the beer fell 27.9 per cent in the week that ended on June 24 – which was a slight improvement from the 28.5 per cent drop the previous week, according to data from NielsenIQ and Bump Williams Consulting.
Bud’s parent company Anheuser-Busch has desperately been trying to re-launch the brand, targeting its white, mid-western customer base. However, social media has slammed the move as too little, too late.
Anheuser-Busch has also heavily discounted the beer, selling a 30-can pack for as little as $US8.99 after a rebate.
As one retailer noted: “At this point, it’s cheaper than some of the cases of water we’re selling in the back. It’s just not moving like it used to. It’s not that they stopped drinking beer. They just stopped buying Bud Light.”
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]