Naked Merges With BMF
BMF has announced it will merge Naked’s team and clients to the business, in a move to “strengthen its strategic and creative services offering to clients”.
Under the BMF brand, the merged businesses will continue to focus on helping marketers navigate their increasingly complex landscapes.
BMF MD Stephen McArdle said: “BMF and Naked have always shared a belief in the power of creativity to deliver outstanding results for our clients and a reputation for world class strategic thinking.
“Naked was born of a focus on unconventional thinking that has been the hallmark of the Naked brand since conception. BMF’s focus is on delivering enduring ideas for brands and maintaining an obsession with effectiveness.”
The move comes soon after BMF’s ‘Santa Crashes Christmas’ for ALDI Stores Australia campaign won two gold, two silver and three bronze awards at the AWARD Awards, and Naked won three gold and three silver awards for its ‘Sans Forgetica’ campaign for RMIT University.
BMF were also recently named NSW Agency of the year at the B&T Awards.
McArdle continued: “We are incredibly excited about our teams joining forces. They have impressive talent, great clients, a fantastic entrepreneurial spirit and a breed of work that we have long admired and that will further enhance the creative output.”
Matthew Melhuish, CEO Enero Group, said: “As we continue to reimagine the future for Enero and look to build strong businesses to take advantage of the changing marketing landscape, we saw a great opportunity to bring together the skills within Naked and BMF.
By adding Naked’s strength in media-neutral strategy and innovative creativity to a BMF team who are already performing brilliantly, we are creating a stronger business that has even more potential.
Melhuish concluded: “Both agencies have great clients and produce great work; I’m excited to see what they will produce now they are working together.”
Meanwhile, Precinct will be merging into the business under the Hotwire brand from July 1.
Precinct offers extensive expertise in strategic marketing services, branding, design, stakeholder relations, events, and internal communications services.
These services will add to Hotwire’s already extensive communications offering, spanning corporate communications, crisis management, media relations, analyst relations, digital communications and content strategy, to deliver a truly integrated end-to-end solution for marketing leaders.
Based in Sydney and Melbourne, the Australian strategy and marketing services team will be led by Jaime Nelson, previous MD of Precinct who joins Hotwire as managing director, strategy and marketing services for Hotwire Australia.
Nelson will lead the introduction of expanded services in Australia and work across Hotwire to expand capabilities to clients globally. The strategy and marketing services team will provide integrated solutions for clients alongside the fast-growing Australian communications team which is led by MD, Mylan Vu.
Barbara Bates, Hotwire global CEO commented: “At Hotwire, we’re constantly looking ahead at what our clients need from us today and to keep pace with what they’ll need in the future.
“The media relations pool has radically changed, the value of owned content is skyrocketing, and the pressure on marketers to be more strategic about high stakes communications is at an all-time high. Marketers need partners that understand all aspects of their remit and can flex and scale as they need.
“We’re proud to be welcoming Jaime and the Precinct team and to further build our marketing strategy capabilities to meet the needs of marketing leaders around the world.”
Latest News
Building Intelligence In A New Marketing Landscape
Unfortunately, binge-watching MAFS is not on this list of intelligence-building activities.
QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor
Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]
2 Out Of 3 Australian Crypto Enthusiasts Think Crypto Will Continue To Grow Against The Dollar
B&T would like to remind you that this is not financial advice and nor do we have any idea what a bitcoin actually is.
Facebook Releases Campaign For Ray Ban Stories Smart Glasses
With a price tag of $411, B&T's editor would much prefer to continue wearing the Ray-Bans he picked up in Bali in 2008.
#EmmySoWhite Circulates On Twitter After Awards Show
#EmmySoWhite is circulating on Twitter & rest assured it's nothing to do with the sauvignon blanc served to attendees.
RuPaul Breaks Emmys Record, Becoming Most-Awarded Person Of Colour
B&T continuing to deliver our in-depth & authoritative Emmys coverage and that's despite no staffer even watching it.
Two M&C Saatchi Creatives Talk Making Art To Stay Fresh
M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]
Adam Shand Launches His Real Crime Podcast Collection Via LiSTNR
Adam Shand launches real crime podcast on LiSTNR, with interviews to include Colonel Mustard & Professor Plum.
Lego Unveils Brilliantly Fun New Campaign That’s A Celebration Of Kids’ Imagination
Lego's one of those toys that's great no matter your age. Although middle-aged men playing with it can be a bit weird.
Perkbox Australia Appoints New Country Manager
Perkbox sounds like an aid for people who suffer from motion sickness in the backseat. But as you'll read, it's not.
Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
“Awkward!” Reporter Asks Gillian Anderson If She’d “Spoken To Margaret Thatcher” About Playing Her In The Crown
Sadly, yesterday's Emmys lacked that certain sparkle that comes from Ricky Gervais getting pissed & insulting everyone.
Gary Ablett Jnr Signs NFT Deal With Sportemon Go
If non-fungible tokens are as mysterious to you as the great game of AFL, then this story will make no sense whatsoever.
Foxtel Appoints New Commissioning Editor & Supervising Producer, Unscripted
Foxtel appoints new commissioning editor & threatens viewers with another series of The Real Housewives of Melbourne.
Fetch TV Renews Deal With BBC Studios For Seven BBC Channels
Are you British and pining for a taste of home? Well, whack on the socks and sandals and check out Fetch's BBC offering.
Bankwest Stadium Rebrands As CommBank Takes Over Naming Rights
Parramatta's Bankwest Stadium rebrands as CommBank. Confirms the pies will remain slightly cold & slightly soggy.
Monday TV Wrap: The Block Is Triumphant While HYBPA? Shoots And Scores
Veteran shows again proving the winners last night. Let's just hope no one gets any ideas about reprising Family Feud.
Helga’s Wants You To Be A Nice Neighbour In New Work From The Works
Bread ad encouraging people to be nice neighbours. Which can be difficult if you live next door to a Delta Goodrem fan.
Hivestack Expands US Footprint With Clear Channel Outdoor Partnership
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]
Guardian Australia Expands Representation Nationwide With New Hires
The mere mention of Barnaby Joyce or Christian Porter to The Guardian is like a Mentos in a Coke bottle, isn't it?
Omnicom Beats Publicis To Win Mercedes’ Global Agency Consolidation
Nothing beats the quality of a German-built car. They're also very good at strudels, beer & pinching the sun lounger.
NOVA Entertainment Appoints Key Programming Roles
NOVA confirms the appointments of Mary Datoc & Michael McPhee, neither of whom appear to possess a radio nickname.
Paper Moose Creates Virtual Experience To Help UTS Students Leap Pandemic Hurdles
UTS launches 360° video tour that thankfully has edited out any dope-smoking arts students in Che Guevara T-shirts.
Initiative Studio Teams With Pernod Ricard’s Rosé Spritz For Post-Lockdown Promo
Pernod Ricard’s Rosé Spritz set to be THE hot new drink for summer. Admittedly, we can't see it affecting VB sales.
Samsung Announces Finalists For UNDSCVRD Tiktok Docu-Series
Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]
Cricket’s Big Bash Enlists Tones And I & Nike For Season Launch
Yes, you read that headline right! Tones And I is now flogging the Big Bash cricket in one of the stranger partnerships.
Kate Silver Promoted To General Manager Of Leo Burnett Melbourne
Leos' Kate Silver eyeing the IKEA JÄRVFJÄLLET leatherette swivel chair in charcoal after recent MD promotion.
Indie Agency Kaimera Expands With New Hires
Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]
PubMatic Research: IDFA Changes Provide New Opportunities To Engage Mobile Consumers
For the record, IDFA stands for Apple ID for Advertisers, in case you mistook it for some weird Tamil guerrilla group.
Nine’s Love Island Australia Gets Premiere Date
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
