Brand Design Agency ET Collective Launches New Pro-Bono Initiative To Empower Female Businesses

Brand Design Agency ET Collective Launches New Pro-Bono Initiative To Empower Female Businesses

Brand agency ET Collective has launched a new pro-bono initiative ‘WomenKind’ to empower female businesses.

ET Collective is a creative brand studio based in Surry Hills, founded by Creative Directors Elza Avery & Tania Fausti.

With clients such as Westpac, HESTA, Little Wings and NSW Fire + Rescue and more. Elza & Tania have been successfully running their own female-led business for ten years this year.

To celebrate this milestone, ET Collective is launching ‘WomenKind’, a pro-bono initiative designed to help female entrepreneurs and/or businesses dedicated to helping women with their own brand. Every year, for the next ten years, ET Collective will commit to helping one eligible business build their brand identity – free of charge.

The brand identity package will be tailored to the selected business’s needs and will include items such as tagline, logo, colour palette and more.

“As we celebrate our 10 years in business, we want to take the opportunity to give back to other women, to help them pursue their own passions and business ideas. Having our own business has given us the freedom and flexibility to do what we love and create a balance for a happy life. We are looking forward to seeing the applications and hope that we can help WomenKind for good!” say Elza & Tania.

Who can apply for the WomenKind initiative?

  • Must be a female-run business or a business devoted to the empowerment of women
  • Has a mission to improve society
  • Is registered with an ABN and operating as a business or a registered charitable organisation
  • Has between 2 and 15 staff
  • Additionally, as we launch this initiative during a time of great upheaval due to Covid-19 – if your business has suffered extensively please include this in your entry submission, as this will also be considered.

How to apply?

Submit your business pitch to telling them who you are, what your business is about, what you want to achieve and why a new branding will help you achieve your mission.

Please note that the judging process will be at ET Collective’s discretion.

Applications open: 15 June 2020

Applications close: 13 July 2020

Selected applicant will be contacted: 3 August 2020

For more information on the initiative such as Terms & Conditions, eligibility, how to apply and what the brand identity package includes, please visit

B&T loves initiatives like this! We’re all about championing the amazing women in media, which is why we started our Women in Media awards. Women in Media Awards, presented by Bauer Media Group is a program recognising exceptional women who have achieved incredible success. And we’re now open for submission!

Don’t be shy, be proud of your achievements! Submit your entry here.

You can also buy tickets to the event here, which will be held on Wednesday 28 October 2020, Doltone House Jones Bay Wharf.

And, if you’d like more information, head to this website.



Please login with linkedin to comment

et collective Women in Media

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]