Brand Design Agency ET Collective Launches New Pro-Bono Initiative To Empower Female Businesses

Brand Design Agency ET Collective Launches New Pro-Bono Initiative To Empower Female Businesses
SHARE
THIS



Brand agency ET Collective has launched a new pro-bono initiative ‘WomenKind’ to empower female businesses.

ET Collective is a creative brand studio based in Surry Hills, founded by Creative Directors Elza Avery & Tania Fausti.

With clients such as Westpac, HESTA, Little Wings and NSW Fire + Rescue and more. Elza & Tania have been successfully running their own female-led business for ten years this year.

To celebrate this milestone, ET Collective is launching ‘WomenKind’, a pro-bono initiative designed to help female entrepreneurs and/or businesses dedicated to helping women with their own brand. Every year, for the next ten years, ET Collective will commit to helping one eligible business build their brand identity – free of charge.

The brand identity package will be tailored to the selected business’s needs and will include items such as tagline, logo, colour palette and more.

“As we celebrate our 10 years in business, we want to take the opportunity to give back to other women, to help them pursue their own passions and business ideas. Having our own business has given us the freedom and flexibility to do what we love and create a balance for a happy life. We are looking forward to seeing the applications and hope that we can help WomenKind for good!” say Elza & Tania.

Who can apply for the WomenKind initiative?

  • Must be a female-run business or a business devoted to the empowerment of women
  • Has a mission to improve society
  • Is registered with an ABN and operating as a business or a registered charitable organisation
  • Has between 2 and 15 staff
  • Additionally, as we launch this initiative during a time of great upheaval due to Covid-19 – if your business has suffered extensively please include this in your entry submission, as this will also be considered.

How to apply?

Submit your business pitch to womenkind@etcollective.com.au telling them who you are, what your business is about, what you want to achieve and why a new branding will help you achieve your mission.

Please note that the judging process will be at ET Collective’s discretion.

Applications open: 15 June 2020

Applications close: 13 July 2020

Selected applicant will be contacted: 3 August 2020

For more information on the initiative such as Terms & Conditions, eligibility, how to apply and what the brand identity package includes, please visit www.etcollective.com.au.

B&T loves initiatives like this! We’re all about championing the amazing women in media, which is why we started our Women in Media awards. Women in Media Awards, presented by Bauer Media Group is a program recognising exceptional women who have achieved incredible success. And we’re now open for submission!

Don’t be shy, be proud of your achievements! Submit your entry here.

You can also buy tickets to the event here, which will be held on Wednesday 28 October 2020, Doltone House Jones Bay Wharf.

And, if you’d like more information, head to this website.

 

 

Please login with linkedin to comment

et collective Women in Media

Latest News

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends
  • Media

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends

Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]

Australian Rules football on grass
  • Uncategorised

AIA Australia Partners With Yet Another AFL Team

AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]

Apple Ads Spark $16M Lawsuit
  • Technology

Apple Ads Spark $16M Lawsuit

Apple has been fined $16 million for misleading ads. Tim Cook pays it with loose change from behind the couch.

by B&T Magazine

B&T Magazine
AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Users
  • Technology

AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Users

Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]

DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation
  • Advertising

DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation

To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]

Tom Pitney Promoted To Strategy Director At Junkee Studio
  • Media

Tom Pitney Promoted To Strategy Director At Junkee Studio

Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”
  • Media

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”

Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]

by B&T Magazine

B&T Magazine
TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’
  • Campaigns

TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’

Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]

Fort Wayne, Indiana - Circa April 2017: Pepsi and PepsiCo Vending Machines Awaiting Repair. Pepsi is one of the largest beverage producers in the world IV
  • Marketing

PepsiCo ANZ Appoints New CMO For Snacks & Beverages

PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]