B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Cairns Crocodiles
  • Nine
  • Pinterest
  • AFL
  • Married At First Sight
  • Partner content
  • Meta
  • B&T Exclusive
  • Seven
  • WPP
  • TikTok
  • Cairns Crocodiles Speaker Spotlight
  • NRL
  • Dentsu
  • Thinkerbell
  • Omnicom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Bored Ape Yacht Club’s New NFT Collection Shakes The Blockchain
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Bored Ape Yacht Club’s New NFT Collection Shakes The Blockchain
Technology

Bored Ape Yacht Club’s New NFT Collection Shakes The Blockchain

Staff Writers
Published on: 2nd May 2022 at 10:00 AM
Staff Writers
Share
3 Min Read
SHARE

A new collection of NFTs made by the creators of the Bored Ape Yacht Club, Yuga Labs, was in such high demanded that it crashed the Ethereum blockchain, with people spending hundreds of thousands of dollars on a series of failed transactions.

The new NFTs are essentially parts of virtual land inside the Bored Ape Yacht Club’s new personally owned metaverse, dubbed Otherside. A hundred thousand pieces of land were to be made available inside this metaverse on Saturday, however there were so many people trying to acquire a piece of land for themselves that the blockchain system couldn’t handle it.

The result was that Ethereum’s system was made unusable for hours, with users making failed transactions and losing their gas money. The gas money is tied to any sort of transaction that requires Ethereum currency, with fees increasing with network congestion as more work is required to create the coin.

Lost $1600 in gas fees and didn’t successfully mint a Otherside plot. Very fun times.

— Bryan Brinkman (@bryanbrinkman) May 1, 2022

We’re sorry for turning off the lights on Ethereum for a while. It seems abundantly clear that ApeCoin will need to migrate to its own chain in order to properly scale. We’d like to encourage the DAO to start thinking in this direction.

— Yuga Labs (@yugalabs) May 1, 2022

A total of 55,000 virtual plots of land in Otherside (or “Otherdeeds”, as they’re more commonly known) were sold by the time the process was over, with their price soaring to 305 ApeCoin or $8,200, in what is being described as the “biggest NFT sale in history.”

A total of 200,000 plots of virtual land will be made available on Yuga Labs’ new metaverse, but only half of them are available for purchase, as the other half will be given out to those who actually contribute to the new virtual world’s creation and development.

It is estimated that Yuga Labs turned a profit of near $600 million from this event.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


TAGGED: Bored Ape Yacht Club, NFT, Yuga Labs
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

‘The Opportunity Is Because Of The Difference’: APAC Leaders Rewrite The Global Playbook
15/05/2026
NZ Auto Ad Spend Surges As EV & Hybrid Demand Accelerates Amid Fuel Pressure
15/05/2026
Cairns Crocs Day Three: Is Marketing’s Old Playbook Finally Breaking?
15/05/2026
Alpha Keri Relaunches With Social-first Campaign & TikTok Debut Via The Social CliQ
15/05/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?