Media and communications agency m2m Sydney has announced the appointment of Sean Richardson as its new head of strategy.

Sean joins m2m from Bohemia, with extensive experience across multiple categories and high-profile clients including Vodafone, Lion, Nestle, 20th Century Fox, and Kia.

Wendy Gower, managing director at m2m Sydney, said: “Sean is highly respected within the marketplace and joins m2m with a great track record of success.

“We are thrilled to have him join the agency. We are very much looking forward to him getting under the skin of the great brands we have in the agency and making a discernible difference to business outcomes for our clients.”

Commenting on his new role, Richardson said: “This is an exciting opportunity for me. At m2m, we have an amazing client roster with a real mix of market-leading and challenger brands.

“Being part of the Omnicom Group, we have access to all the benefits of scale – diversity of talent, skills and technology – whilst m2m are of a size which allows us to be a tight-knit bunch with great culture and a good vibe.”