BMW & MINI Creative Accounts Up For Review

BMW & MINI Creative Accounts Up For Review

BMW Group Australia has put its creative account for both BMW and MINI up for review.

Incumbent Ogilvy will participate in a closed door pitch against a number of undisclosed agencies.

Stuart Jaffray, brand communications and marketing services manager for BMW Australia, said the process will be finalised by Q4 2014.

“We review our agency relationships periodically and this is standard operating procedure,” he said.

The account was last reviewed in 2009.

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