26 November, 2014

Bloggers Meet Brands At Networking Event

By Emilia Gwyn-Aitken

Marketing and PR agency Kids Business hosted The Bloggers BrunchTM on Friday 14th November in Sydney. This live, vibrant and interactive event saw 68 leading bloggers and social influencers meet, mingle, lunch and learn directly from brands, in an exclusive brand experience environment to kick off the festive season.

The well connected guests, who boasted a collective reach of over 1.3 million readers, met directly with senior representatives from exhibitors including Brevile, Dyson, Arnott’s and Unilever, to learn specifically what these brands are keen to promote to their readers.

At the event attendees avidly share new product finds on Instagram, Facebook and Twitter, but this is just the beginning. Thereafter bloggers and brands will continue the online conversation with product reviews, reader promotions and brand advocate programs. At the Bloggers BrunchTM, guests have the means to simplify and amplify word-of-mouth recommendations.

Key Outcomes:

11 brands exhibited: Dyson, Brumby’s, Jif, Omo, Only Organic, Breville, Unilever, Oricom, AVG, Hans Smallgoods, Arnott’s.
68 bloggers attended
Collective SM fans of bloggers was 1.3M+
Collective monthly UV of bloggers was 2M+
Audience interacted, trailed, experienced brands personally
Bloggers & virtual audience posted hundreds of online pics & mentions
Dozens of brand reviews are already underway/published

“Being able to engage with people at the Bloggers Brunch and help them understand why they should invest in this technology was the real highlight for us. We recognise and appreciate that a lot of people base their buying decisions on the recommendations of various bloggers in the online communities. So it’s very important for us that our family oriented product is out there and that we are able to explain the features and benefits to bloggers in great detail.” – Dyson spokesperson

What the bloggers have to say:

“Fantastic to network with brands and bloggers alike! It was great to have the opportunity to meet brands face to face and discuss ways we can work together.” -Maraya, Stuff Mums Like

“A really fun event combining bloggers and brands for mutual benefit”-Kim-Marie, Kimba Likes

“Brilliant opportunity to connect, discuss and learn. Fast tracking the connection and relationship. Bravo!” -Belinda, Mum Central

Kids Business Communications is an agency that specialises in pr and marketing brands to mums and is well-known for the large scale social media events.

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