Blobfish International Announces UK Expansion & New Sales Director

Blobfish International Announces UK Expansion & New Sales Director
B&T Magazine
Edited by B&T Magazine



Australian engaging sampling network, Blobfish International has announced its expansion into the UK market and the appointment of Tom De Vries as its UK sales director.

Blobfish works with companies across food delivery – such as Uber Eats, Deliveroo and Just Eat – as well as Airbnb and hotels, ride share vehicles – including Uber and Ola – gyms, Pilates, and yoga studios, and office tower environments for brand sampling opportunities in their environments.

Blobfish is also working with UK brand partners Mondelez and PepsiCo.

De Vries (featured image) will now be responsible for leading sales for Blobfish International, growing the company’s client base and brand partnerships and leading further expansion into Europe.

He joins Blobfish from oOh! where he spent nearly eight years as client partnerships director, responsible for building strategic relationships with clients.

Prior to that, De Vries was senior account manager in NSW and Queensland. He has also worked with Fitness First Australia as media sales and partnership manager.

Blobfish International Founder and CEO, Nicolas Cann said the UK market was a key target for the business.

“The sampling market in the UK is amongst one of the largest in the world, and consistently sees substantial year on year growth. In addition, a few major partners of ours requested that we set up in the UK because they have seen such great success working with us in Australia and New Zealand that they wanted us to do the same in the UK,” he said.

“Leading sales, Tom is highly experienced in business development and client engagement, and he has an exemplary track record of achieving and exceeding expectations. He is client- focused, tenacious and creative, working hard to deliver. I’m confident he will be invaluable to our business as we continue to grow our UK and European footprint.”

Commenting on his appointment, De Vries said, “Blobfish’s innovative approach to sampling has seen the business scale rapidly and the UK market is quickly emerging as a key player in large-scale sampling and activations. I’m excited to bring the success of Blobfish in Australia to the UK, to work with clients to reach consumers in a captivating way.”

Cann added, “Sampling cannot be faulted in how successful it can be for FMCG brands. Reaching the right consumer, in the right environment with a product leads to purchase and often a long- term customer. We’ve been made a preferred partner of most major FMCGs now, and so we’re excited to continue our channel partner growth, as well as distribution of samples into the most relevant environments possible.”

De Vries’ appointment is effective immediately.




Please login with linkedin to comment

Blobfish Tom De Vries

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]