Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies.
And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company CEO Greg Isbister placed in Death Valley – the driest place on earth.
The somewhat cruel treatment of Isbister is all about highlighting the ‘data drought’ that advertisers can expect in the near future.
As Isbister struggles in the heat and starts to run out of water, he is shown information about Blis and its privacy-first advertising solutions.
Eventually, he is transported out of the desert into a rather lush looking beachside location.
You can see the ad below.
https://www.youtube.com/watch?time_continue=1&v=Ya42f6Z3gtw&feature=emb_logo
The campaign has been rolled out across LinkedIn, Facebook, and the Google Display Network.
