Blis Launches Blockchain Platform, Announces Unilever As Pilot Partner

Blis Launches Blockchain Platform, Announces Unilever As Pilot Partner

Location data technology company Blis has announced a pilot platform to add transparency across the data ecosystem.

Backed by Unilever, Endeit and Beringea, the platform is in response to increased industry challenges around transparency and verification of data, including location and demographic data, and will run on the IBM Blockchain Platform.

With this new platform, the source of the geographical data is written to the blockchain, aiming to give advertisers and data providers greater confidence in the provenance of the data by giving them access to a transparent blockchain that is immutable and verified.

The pilot partner on the platform, Unilever, will help evaluate and refine the service Blis can provide to advertisers and data providers moving forward.

Blis CEO Greg Isbister said: “We’ve taken an innovative approach to tracking geographical data for digital advertising to solve a critical problem.

“Combining our deep expertise with blockchain technology will allow us to deliver a new solution that will address the growing trust, accountability and transparency needs that are pressing the advertising industry.”

Luis Di Como, executive vice president of global media at Unilever, said the company is committed to partnering with organisations which create better digital infrastructure.

“This new capability is an important step towards transparency and clarity in data provenance and compliance across our global activity,” he said.




Please login with linkedin to comment

Blis Blockchain Unilever

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]