Blended Digital Adds CARE Australia To Growing Client List

Blended Digital Adds CARE Australia To Growing Client List
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Martech consultancy Blended Digital has announced that CARE Australia has joined their growing client portfolio.

CARE Australia is a not-for-profit, secular humanitarian aid agency assisting in disaster relief efforts, and addressing the causes of global poverty in developing countries with particular support for women and girls.

“Blended Digital is focussed on driving  innovation,delivering proven martech solutions and optimal outcomes for our client partners, whilst enabling exceptional customer experiences at scale,” said Damon McMillan, co-counder, Blended Digital.

“We’re thrilled to work with such an influential charity who have such an important impact on the global community, and we’re proud to be entrusted by CARE Australia to unlock their martech capabilities.”

Blended Digital will work with Care Australia at both a strategic and operational level, to maximise donor and supporter value through effective deployment of digital marketing automation platforms, customer segmentation and target modeling, and development of User Journeys to deliver outstanding UX.

This new win adds to Blended Digital’s already robust NFP credentials, having already partnered with Greenpeace, YMCA and Beyond Blue.

Cath Hoban, director of fundraising and marketing at CARE Australia commented, “Blended Digital set themselves apart with proven capabilities at both strategic and operational levels, a seamless approach to delivery and the true sense of partnership to our working relationship. The depth of Blended Digital’s expertise in the NFP space will play a pivotal role in our forward strategy.”

Blended Digital’s growth has remained strong throughout the past year, with 12 significant client wins to the end of FY21, and adding 9 new team members to the company over the past year (75 per cent growth).

The growing client portfolio includes: Greenpeace East Asia, Beyond Blue, ANZ Bank, Zip Co, CPA Australia, David Jones, Country Road Group, Sensis and Victorian Government.

Please login with linkedin to comment

blended digital CARE

Latest News

Fetch TV Renews Deal With BBC Studios For Seven BBC Channels
  • Media

Fetch TV Renews Deal With BBC Studios For Seven BBC Channels

Fetch TV and BBC Studios today announced the extension of their channel partnership agreements covering seven BBC channels. The deals secure Fetch subscribers ongoing access to the broadest range of premium BBC content available on any Australian aggregation platform, and include BBC First, BBC World News, UKTV, BBC Earth and CBeebies, along with Virtual Playlist […]

Bankwest Stadium Rebrands As CommBank Takes Over Naming Rights
  • Marketing

Bankwest Stadium Rebrands As CommBank Takes Over Naming Rights

Western Sydney’s newest stadium has a new name, with CBA announcing a new deal with Venues NSW. Bankwest Stadium – which only opened in 2019 – will be renamed CommBank Stadium from October 1, as the big four bank looks to boost its presence in Western Sydney. The naming rights agreement will also come with […]

Monday TV Wrap: The Block Is Triumphant While HYBPA? Shoots And Scores
  • Media

Monday TV Wrap: The Block Is Triumphant While HYBPA? Shoots And Scores

Monday night’s Have You Been Paying Attention? rose to impressive heights, securing a second place spot in the entertainment ratings and netting 731,000 viewers (as per OzTAM’s metro data). Last night’s ep featured Anne Edmonds, Luke McGregor, Celia Pacquola, Sam Pang and Ed Kavalee as guests, and 10’s current queen Dannii Minogue (who also happens to […]

by B&T Magazine

B&T Magazine
Helga’s Wants You To Be A Nice Neighbour In New Work From The Works
  • Campaigns

Helga’s Wants You To Be A Nice Neighbour In New Work From The Works

Helga’s is helping Australians to embrace kindness with a new integrated campaign aiming to inspire more everyday acts of kindness in the community. Helga’s is reminding Australians that kindness is good for us and an essential part of a happy, healthy life via new work from The Works. Running across TV, earned, social, digital and […]

Hivestack Expands US Footprint With Clear Channel Outdoor Partnership
  • Media

Hivestack Expands US Footprint With Clear Channel Outdoor Partnership

Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]

Guardian Australia Expands Representation Nationwide With New Hires
  • Media

Guardian Australia Expands Representation Nationwide With New Hires

Guardian Australia has made new appointments in two new states. Nikki Mercado joins as account director in Western Australia and Sophie George joins as a state sales manager in Queensland. With a focus on breaking news, investigative journalism, podcasts and deep content partnerships with Australia’s largest advertisers, Guardian Australia has grown from strength to strength […]

Omnicom Beats Publicis To Win Mercedes’ Global Agency Consolidation
  • Advertising
  • Media

Omnicom Beats Publicis To Win Mercedes’ Global Agency Consolidation

Omnicom Group has won the global consolidated media, brand and performance marketing account for Mercedes-Benz, beating off Publicis Groupe after a six-month pitch process. The holding company will take the reins early in 2022. Omnicom has announced it will create Team X, a dedicated unit that will handle all facets of the brand’s global communications, […]

by B&T Magazine

B&T Magazine
NOVA Entertainment Appoints Key Programming Roles
  • Media

NOVA Entertainment Appoints Key Programming Roles

NOVA Entertainment has confirmed the appointments of Mary Datoc and Michael McPhee to the roles of network managing editor and announcer/operations manager respectively. Strengthening the programming leadership team in the senior role of Network managing editor, Mary Datoc will oversee the enhancement, growth and evolution of programming content for Nova 96.9 and the smooth Network. […]

Paper Moose Creates Virtual Experience To Help UTS Leap Pandemic Hurdles
  • Campaigns

Paper Moose Creates Virtual Experience To Help UTS Leap Pandemic Hurdles

The University of Technology Sydney (UTS) has launched a new 360 video tour of their innovative Sydney CBD campus, via Paper Moose, aimed at attracting both international and Australian students. It’s been a rough couple of years for Australian universities, forcing them to think outside the box to attract both local and international students to […]

Initiative Studio Teams With Pernod Ricard’s Rosé Spritz For Post-Lockdown Promo
  • Marketing

Initiative Studio Teams With Pernod Ricard’s Rosé Spritz For Post-Lockdown Promo

After a long few months in lockdown for Sydneysiders, the NSW Premier announced that gatherings of five double-vaccinated people could go ahead in outdoor areas from September 13th. Pernod Ricard’s Rosé Spritz brand ‘Rosie’ is celebrating this by giving away luxe picnics for 100 Sydney siders throughout the eastern suburbs, inner city and inner west. Teaming […]

Samsung Announces Finalists For UNDSCVRD Tiktok Docu-Series
  • Campaigns
  • Technology

Samsung Announces Finalists For UNDSCVRD Tiktok Docu-Series

Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]

Cricket’s Big Bash Enlists Tones And I And Nike For Season Launch
  • Marketing

Cricket’s Big Bash Enlists Tones And I And Nike For Season Launch

The Big Bash has joined forces with Aussie music superstar, Tones And I, to launch the League’s second decade and a bold new look from apparel partner Nike. The League has welcomed Tones And I as an ambassador for the KFC BBL|11 and Weber WBBL|07 competitions, with her music to be heard throughout the summer […]

by B&T Magazine

B&T Magazine
Kate Silver Promoted To General Manager Of Leo Burnett Melbourne
  • Marketing

Kate Silver Promoted To General Manager Of Leo Burnett Melbourne

Leo Burnett Australia CEO, Emma Montgomery, is pleased to announce the promotion of Kate Silver to the role of General Manager, Leo Burnett Melbourne. This appointment sees Silver stepping up from her current role as chief client partner. She will continue to play a role in leading the team across key client partnerships for brands […]

Indie Agency Kaimera Expands With New Hires
  • Marketing

Indie Agency Kaimera Expands With New Hires

Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]

PubMatic Research: IDFA Changes Provide New Opportunities To Engage Mobile Consumers
  • Partner Content

PubMatic Research: IDFA Changes Provide New Opportunities To Engage Mobile Consumers

Susan Wu is the Senior Director, Marketing Research at PubMatic. Here, she looks at how Apple’s iOS 14.5 update is already creating new opportunities for advertisers, their agencies, and publishing partners. Apple’s 14.5 update to iOS sent advertisers and other platforms (we’re looking at you, Facebook) scrambling to figure out how to track users who […]

Partner Content

by PubMatic

Nine’s Love Island Australia Gets Premiere Date
  • Media

Nine’s Love Island Australia Gets Premiere Date

The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]

Yotpo Expands Down Under With  Multi-Year Shopify Partnership
  • Marketing

Yotpo Expands Down Under With Multi-Year Shopify Partnership

Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care,  e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
  • Technology

Progress Unveils Sitefinity DX 14.0 Platform

Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]

Tangram Signs Strategic Partnership With monday.com
  • Media

Tangram Signs Strategic Partnership With monday.com

Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]