Martech consultancy Blended Digital has announced that CARE Australia has joined their growing client portfolio.
CARE Australia is a not-for-profit, secular humanitarian aid agency assisting in disaster relief efforts, and addressing the causes of global poverty in developing countries with particular support for women and girls.
“Blended Digital is focussed on driving innovation,delivering proven martech solutions and optimal outcomes for our client partners, whilst enabling exceptional customer experiences at scale,” said Damon McMillan, co-counder, Blended Digital.
“We’re thrilled to work with such an influential charity who have such an important impact on the global community, and we’re proud to be entrusted by CARE Australia to unlock their martech capabilities.”
Blended Digital will work with Care Australia at both a strategic and operational level, to maximise donor and supporter value through effective deployment of digital marketing automation platforms, customer segmentation and target modeling, and development of User Journeys to deliver outstanding UX.
This new win adds to Blended Digital’s already robust NFP credentials, having already partnered with Greenpeace, YMCA and Beyond Blue.
Cath Hoban, director of fundraising and marketing at CARE Australia commented, “Blended Digital set themselves apart with proven capabilities at both strategic and operational levels, a seamless approach to delivery and the true sense of partnership to our working relationship. The depth of Blended Digital’s expertise in the NFP space will play a pivotal role in our forward strategy.”
Blended Digital’s growth has remained strong throughout the past year, with 12 significant client wins to the end of FY21, and adding 9 new team members to the company over the past year (75 per cent growth).
The growing client portfolio includes: Greenpeace East Asia, Beyond Blue, ANZ Bank, Zip Co, CPA Australia, David Jones, Country Road Group, Sensis and Victorian Government.
