BigAds has integrated with Criteo to help brands identify and activate real in-market shoppers in minutes through its Agentic Planner, part of BigAds’ Bud HyperLocal platform.
By combining the Bud HyperLocal platform with Criteo Commerce Audiences and curated supply across the open internet, the integration brings observed commerce signals directly into campaign planning and activation.
Marketers can now surface high-intent audiences and activate campaigns across premium environments, going live in under five minutes.
While Google captures search intent and Meta captures attention, a significant portion of consumer decision-making happens across the open web, where users are browsing, comparing and researching products.
Historically, this stage has relied on inferred signals such as demographics and interests. By integrating Criteo’s Commerce Audiences curated supply, BigAds enables brands to act on real shopping behaviour, not assumptions.
David Green, CEO, BigAds, said: “This is a step-change in how brands can plan and activate media. By integrating Criteo’s commerce audiences into our platform, we’re enabling brands to act on real shopping behaviour and go live in under five minutes. It’s a faster and more effective way to reach buyers.”
Sangtak Yi, managing director, media owner development, APAC, Criteo said:
“Criteo combines observed shopping behaviour, commerce intelligence and activation capabilities to help brands and media owners drive outcomes across the open internet.. Partnering with BigAds brings that intelligence together with curated, premium supply in a single activation environment, allowing brands to move from insight to execution seamlessly while maintaining a transparent, privacy-first supply path.”
The integration is designed to complement existing investments in Google and Meta, extending reach into the open web where purchase decisions are actively being shaped.
Criteo’s Commerce Audiences and curated media packages are now live, within the Bud HyperLocal platform and available to clients across Australia and New Zealand.
