B&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • Melbourne Confidential
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • ABC
  • SBS
  • Nine
  • Channel 10
  • Channel 9
  • channel 7
  • Seven
  • B&T Agency Scorecards
  • Thinkerbell
  • TikTok
  • WPP Media
  • Are Media
  • Women In Media Awards 2026
  • B&T Exclusive
  • Publicis Groupe
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: “Better Start Writing”: Chris Minns & David Crisafulli Up The State Of Origin Stakes With Tourism Ad On The Line
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Opinions & Analysis > “Better Start Writing”: Chris Minns & David Crisafulli Up The State Of Origin Stakes With Tourism Ad On The Line
AdvertisingMarketingOpinions & AnalysisSports Marketing

“Better Start Writing”: Chris Minns & David Crisafulli Up The State Of Origin Stakes With Tourism Ad On The Line

Aimee Edwards
Published on: 30th May 2025 at 10:34 AM
Aimee Edwards
Share
2 Min Read
AI Generated Image of Chris Minns & David Crisafulli wearing the opposition teams merch.

NSW Premier Chris Minns and QLD Premier David Crisafulli have placed the ultimate State of Origin bet.

Posting to Instagram this morning, with the security of one win already behind him, Minns declared the challenge to Crisafulli, that the losing Premier would need to film a tourism ad for the other’s state.

 

View this post on Instagram

 

A post shared by Chris Minns (@chrisminnsmp)

“@david_crisafulli better start writing,” Minns said in the post.

NSW and QLD premiers have a long history of making bets of this nature during the Origin series. In 2022, then QLD Premier Annastacia Palaszczuk and NSW Premier Dominic Perrottet made a major promise to their states.

“WHEN Queensland wins the series, Premier Perrottet will light the famous Harbour Bridge in maroon,” the Palaszczuk said. “In the unlikely event of a New South Wales series win the Story Bridge will turn blue.”

Sadly for the Blues fans among us, QLD beat NSW in the first two games of the series, making the 44-12 game three win completely meaningless and leading to this, incredibly sad sight.

Maroon city: Sydney Harbour Bridge lights up for Queensland

After a clinical 18–6 win over Queensland at Suncorp Stadium, the New South Wales Blues have not only taken the upper hand in the 2025 State of Origin series have reignited a fierce rivalry that continues to captivate the nation and have put NSW one step closer to a shiny new tourism spot.

Nathan Cleary and Mitchell Moses were at the heart of the Blues’ dominance, while Zac Lomax’s two-try performance sealed a historic third consecutive Origin win for NSW, and a second straight victory in Brisbane.

But it isn’t just the on-field action that is making headlines. Last night’s Game One drew a Total TV national reach of 5,449,000 and an average audience of 3,755,000, eclipsing the 2024 opener by nearly 10%, which achieved a total TV national reach of 5,306,000 and an average audience of 3,436,000.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

No related posts.


TAGGED: Featured, NSW Blues, Queensland Maroons, State of Origin
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a former contributor at B&T, where she reported on media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

B&T Hack Takes Swing At UnLtd Open
18/09/2026
TV Ratings (17/09/2026): Nine Celebrates 70 Years With Star-Powered Tipping Point Special
18/09/2026
‘Do Not Underestimate The Importance Of This’: Nine Wants Your Ad Dollars To Make Australia A Better Place To Live
18/09/2026
‘Instagram Is The Mannequin, Snapchat Is The Conversation’: Snap Draws Punchy Distinctions Between Social Platforms
18/09/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?