Better Homes and Gardens has launched a dedicated Amazon Australia storefront to giving audiences a seamless path from inspiration to purchase.
Launching ahead of Amazon Prime Day, the new Better Homes and Gardens Amazon storefront brings together editor-curated product recommendations, seasonal shopping guides and household favourites in a single destination. It aims to help audiences discover and shop products endorsed by the Better Homes and Gardens team.
“The Amazon storefront is a natural extension of the Better Homes and Gardens shopping ecosystem. Our audience comes to us for trusted advice across home, garden, food and lifestyle, and increasingly they’re looking for guidance on what to buy and where to buy it. This storefront bridges the gap between inspiration and purchase, making it easier for our audience to discover products they can trust in a seamless and convenient shopping experience,” said Better Homes and Gardens editor Megan Osborne
To support the launch, Better Homes and Gardens is also expanding its commerce offering with dedicated shoppable email edits, delivering curated product recommendations, buying guides, exclusive offers and expert advice directly to subscribers.
“Commerce is no longer confined to a single article or channel. Our strategy is to build shopping ecosystems around our brands, meeting audiences wherever they’re researching and purchasing. The Better Homes and Gardens Amazon storefront is a natural extension of that strategy, creating another touchpoint for consumers to discover trusted recommendations while delivering measurable value for our retail partners,” said Are Media head of affiliate Sammy Preston.
As consumers increasingly turn to the brand for purchase inspiration, Better Homes and Gardens‘ commerce revenue has grown 277 per cent year-on-year, while delivering average order values exceeding $320 for retail partners.
The Better Homes and Gardens Amazon storefront is live and will continue to evolve throughout the year.
