Bear Meets Eagle On Fire (BMEOF), which has produced several award-winning campaigns for Telstra, has been ranked the eighth leading creative agency in Asia-Pacific, according to the The One Club for Creativity’s 2025 Global Creative Rankings.
Ogilvy Singapore, Dentsu Inc. Tokyo and INNOCEAN Seoul topped the annual APAC list, while FCB New York, Klick Health Toronto and Serviceplan Germany Munich topped the Global Agency list. It was the third year running that FCB New York topped Global Agency of the Year. Ogilvy Singapore was named #6 worldwide.
Bear Meets Eagle On Fire came second in the Asia-Pacific independents rankings, behind Kiwi shop Motion Sickness. Supermassive and Finch also made the indie list.
Interpublic Group, which was acquired by Omnicom late last year, won Agency Holding Company of the Year.
“Our annual Global Creative Rankings and Global College Creative Rankings are free to view and built on a fully open methodology, with no secret weightings or hidden formulas. They provide the clearest and most comprehensive picture of the ideas, agencies and brands that are truly leading the industry, from local markets to the global stage,” Kevin Swanepoel, CEO, The One Club for Creativity said.
The worldwide benchmark report is released annually and champions creative excellence across advertising and design.
Rankings are determined through a transparent, weighted points system spanning The One Club’s global shows (The One Show, ADC Annual Awards, and Type Directors Club’s TDC competition), regional programs (ONE Asia Creative Awards and Art Directors Club Europe’s ADCE Creative Awards), national competitions hosted by ADCE member clubs, and local shows by club’s US chapters.
This year’s top-ranked firms for APAC are as follows (click links for each category to view the full list).
1. Ogilvy Singapore
2. Dentsu Inc. Tokyo
3, INNOCEAN Seoul
4. TBWA\Hakuhodo Tokyo
5. Leo Thailand Bangkok
6. R/GA Japan Tokyo
7. Motion Sickness Auckland
8. Bear Meets Eagle On Fire Sydney
9. VML Manila Makati City
10. Wolf BKK Bangkok
APAC Independent Agency Rankings:
1. Motion Sickness Auckland
2. Bear Meets Eagle On Fire Sydney
3. Tsuzuku Tokyo
4. FINCH Sydney (tie)
4. Supermassive Sydney (tie)
6. The Nine Shanghai
7. Paradox Tokyo (tie)
7. Special New Zealand Auckland (tie)
9. Muma Malaysia Petaling Jaya
10. Share Digital Marketing Taipei
Globally, FCB once again took top positions in the rankings, with both FCB New York crowned Global Agency of the Year and FCB as Agency Network of the Year for the third year in a row.
Highlights of the 2025 Global Creative Rankings are below (click links for each category to view the full list). In addition to the global list, rankings within specific countries and regions can be viewed by using dropdown menus.
1. FCB New York
2. Klick Health Toronto
3. Serviceplan Germany Munich
4. Area 23 New York
5. TBWA\Media Arts Lab Los Angeles
6. Ogilvy Singapore
7. Playmakers Tbilisi
8. McCann London
9. DAVID Madrid (tie)
9. Energy BBDO Chicago (tie)
Global Independent Agency Rankings
1. Klick Health Toronto
2. Serviceplan Germany Munich
3. Playmakers Tbilisi
4. Uzina Lisbon
5. Rethink Toronto
Top ranked firms and individuals in the following categories are below (click links for each category to view the full list).
- Design Firm of the Year: The New York Times Magazine New York
- Brand-Side Agency of the Year: Squarespace New York
- Brand of the Year: Spotify
- Brand Parent Company of the Year: AB InBev
- Non-Profit Client of the Year: Change the Ref
- Production Company of the Year: We Make Them Wonder Munich
- Music & Sound Company of the Year: DaHouse Audio Los Angeles
- Agency Network of the Year: FCB
- Independent Agency Network of the Year: Serviceplan Group
- Agency Holding Company of the Year: IPG
- Highest Ranked Work: “Spreadbeats” for Spotify by FCB New York
- Creative of the Year: Danilo Boer, Global Creative Partner, FCB Global
- CMO of the Year: Dr Jan Flemming, PENNY
1. United States
2. Canada
3. Germany
4. Portugal
5. United Kingdom
1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East & Africa
Global College Creative Rankings
1. Berghs School of Communication Stockholm
2. ArtCenter College of Design Pasadena
3. Filmakademie Baden-Württemberg Ludwigsburg
4. Brigham Young University Provo
5. School of Visual Arts New York
