Bastion has rebranded its digital offering as Bastion CX, bringing Catch Design under the new banner as it looks to strengthen its customer experience and technology capabilities across Australia, New Zealand and the US.
The rebrand signals a more integrated proposition for clients, bringing together the expertise of Catch Design with the scale, multidisciplinary capability and global reach of the Bastion Group.
The same leadership team, specialists, values and ambition that have established Catch will continue to lead the business and report into Tim Den Braber, group managing director CX, with even greater access to Bastion’s integrated capabilities across creative, communications, media, experience, insights and production.
Bastion CX will continue to deliver end-to-end digital transformation, product design, customer experience, platforms and technology solutions, helping modern marketers solve increasingly complex business challenges through integrated thinking.
The move comes as organisations navigate a rapidly changing digital landscape, where advances in artificial intelligence, agentic technologies and evolving customer interfaces are fundamentally reshaping how brands connect with people.
Bastion CX is investing in the future of customer experience through SmartTech, its integrated capability spanning advisory, analytics, automation and activation. By combining leading technology with exceptional human expertise, SmartTech helps organisations make smarter decisions, unlock deeper customer insights, streamline operations and deliver connected experiences that create lasting business impact.
Operating as part of Bastion’s ecosystem, Bastion CX led by Tim Den Braber globally will leverage expertise from across the Group to build connected experiences that span every customer touchpoint, delivering integrated solutions built for the modern marketer. Catch Design founder and chief executive, Hamish Stevenson, has moved into the role of managing partner of Bastion CX.
“Bastion CX represents the next evolution of our digital offering. Catch has built an exceptional reputation through its people, thinking and delivery, and bringing that capability under the Bastion brand creates even greater opportunities for our clients and our people,” said Bastion group chief executive Cheuk Chiang.
“Technology is changing faster than ever. Artificial intelligence, new interfaces and the way people interact with brands are fundamentally reshaping customer expectations. Bastion CX positions us at the forefront of that change, combining world-class technology expertise with the power of an integrated marketing and communications ecosystem,” he added.
“The name may be changing, but the people, values and ambition remain exactly the same. Together, we’re building an end-to-end customer experience capability that helps brands, organisations and people navigate change from a position of strength,” said Stevenson.
