Barnardos Australia has announced the launch of its highly anticipated “Fright Night” campaign, in collaboration with popular gamer Aeroga, inviting streamers to confront terrifying horror games live on their channels — all in the name of raising funds for at-risk children.
Created by global creative agency Octagon, this innovative charity initiative, timed perfectly for Halloween, aims to engage audiences in a thrilling way while highlighting the very real struggles faced by vulnerable children across Australia.
To kick off the campaign, Aeroga will lead a special charity livestream where he will face the fright of a popular horror game. As viewers tune in, they’ll be encouraged to donate to Barnardos Australia. Each donation will not only support vulnerable Aussie kids, they will also add an interactive twist by triggering in-game sounds that alert in-game monsters, heightening the suspense for Aeroga and delivering added entertainment for viewers.
The “Fright Night” campaign will extend an invitation to streamers and their communities everywhere, encouraging them to hold their own themed livestreams in support of Barnardos. By working with the streaming and gaming community in new and creative ways, Barnardos Australia aims to deepen connections with a supportive audience, using familiar experiences to shed light on serious issues and inspire impactful change.
Streamers will also be incentivised with exclusive rewards, making their support for the cause even more impactful.
“At the moment, one-in-six children across Australia are living in poverty and struggling to survive” said Dan Ludlow, head of innovation at Barnardos. “Every donation helps us provide critical services to children in need. Just $45 could go towards a fresh food parcel to provide a vulnerable kid with nutritious food, while $95 could provide a reading pack so that disadvantaged kids can improve their core learning skills like reading. This campaign allows us to engage people in a way they enjoy while showing how every bit can make a difference.”
“I can’t wait to combine something I love, horror games, with a good cause like Barnardos,” said Aeroga. “Me taking on a little more fear to bring joy to disadvantaged kids is seriously win-win. See you on the stream!”
“Halloween is a time when people truly love being scared for fun, and Octagon is proud to find a creative way to help Barnardo engage audiences and raise meaningful funds for an important cause. ‘Fright Night’ channels that energy to remind us of a deeper reality – the challenges faced by vulnerable children are far scarier than any game. By aligning with Halloween, we’re hoping to turn seasonal thrills into lasting impact for those who need it most,” said Guy Futcher, executive creative director of Octagon APAC.
Credits:
Concept and Creation: Octagon
ECD: Guy Futcher
CD: Michael Harris
CD: Vanessa Tan
ACD: Alessia Ferrier
ACD: Yoky Pandowo
Copywriter/developer: Rana Aksoy
Designer: Vera Crecentia
Designer: Yves Wan
Senior Director, Sponsorship Strategy: Chris Rankin
Associate Director, Sponsorship Strategy: Ella Barnett
Account Director: Claire Ho
Senior Account Executive: Emily Jukic
Sound Effects: Massive Music
Client: Barnardos Australia
