Ballistic Launches Reef Beer In Aid of The Great Barrier Reef

Ballistic Launches Reef Beer In Aid of The Great Barrier Reef
B&T Magazine
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Ballistic Beer Co has launched a new range of Reef beers, with ten cents from every can being donated to Eco Barge Clean Seas (EBCS).

Created to suit the sultry Queensland coastal climate, Reef Lager and Reef Pale Ale were launched at Ballistic Whitsundays today.

The Reef beers are available exclusively in regional Queensland, and the donations from the beer will go towards support, restoration and research efforts along the length of Australia’s iconic Great Barrier Reef.

Since July 2009, Eco Barge Clean Seas’ (EBCS) 1700 volunteers have removed more than 213,000 kilograms of harmful marine debris and litter from the Whitsunday region.

EBCS Founding Chair Libby Edge said:. “We are extremely grateful for this support, which will help alleviate the cost pressures of caring for these majestic creatures.

“I love the fact that people can enjoy a tasty beer while knowing their money is going to a good cause. With this partnership, Ballistic Beer Co is helping raise awareness of the harm caused by marine debris. It’s a very Queensland thing to do.”

Ballistic Beer Co, commander-in-chief David Kitchen said: “Regional communities are the beating heart of Queensland and we know that if we want to become Queensland’s favourite craft beer, we need to expand beyond Brisbane and support causes that are important to locals, like protecting the Reef.

“We’re excited about what the future holds and are looking at other opportunities along the Queensland coast,”

“We’re in talks with a number of local Bundaberg not-for-profit groups, organisations and businesses and hope to make a partnership announcement at Ballistic Bargara in the near future.”

Tourism Whitsundays, chief executive officer, Tash Wheeler said: “Ballistic Whitsundays has hit the ground running since opening in May. It is great to have another local business so passionate about supporting the restoration and research efforts of the Great Barrier Reef.”

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Ballistic Beer Co David Kitchen Great Barrier Reef Libby Edge Tash Wheeler Tourism Whitsundays

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