Bachie Contestant In Hot Water Over Racist Instagram Slur

Bachie Contestant In Hot Water Over Racist Instagram Slur
SHARE
THIS



Only one week in and already a contestant on Network Ten’s The Bachelor is making headlines for a now-deleted Instagram post which used racist hashtags.

According to The Sydney Morning Herald, Shannon Baff (pictured below) was forced to delete a post on Instagram with hashtags which included the n-word.

TheBachelor_S6_Bio_Shannon

Baff, who was the first contestant chosen for a single date with Bachelor Nick “Honey Badger” Cummins, has apologised “deeply” for the hashtags and said the use of the word was part of an in-joke with a friend who is a person of colour.

In a statement provided to B&T, a Ten spokesperson said: “Shannon has removed the hashtags and is deeply sorry for any offence she may have caused.”

This series of the Bachie has had record ratings since its debut last Wednesday.

The strongest launch of the show in its six-year history, last Wednesday’s premiere of The Bachelor Australia drawing in a metro audience of 940,000 – the largest number of viewers for a launch episode in the show’s history.

If we compare it to last year’s season launch with Matty Johnson, that episode garnered 846,000 viewers.

Please login with linkedin to comment

honey badger Nick Cummins The Bachelor

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]