Avid Collective Launches Native Content Targeting Solution Avid Data

Avid Collective Launches Native Content Targeting Solution Avid Data
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Native content network, Avid Collective, has announced the launch of its new native content targeting solution, Avid Data.

Avid Data encompasses a significant range of data-sharing agreements to give Avid access to consumer data segments that leverage data points from suppliers such as Unpacked by Flybuys, Roy Morgan, Nielsen, Domain and Lotama.

These partnerships provide access to a valuable trove of audience segments based on de-identified consumer data for use by Avid Collective on its campaigns.

Avid Data further improves the company’s advanced targeting strategies, deepening Avid’s unique value proposition of creating and distributing personalised native content at scale, which has been fundamental to the company’s growth over the last few years.

Avid Data includes Avid’s proprietary set of audience segments, which have been generated through substantial investment in first-party data collection.

The launch of Avid Data comes one month after the launch of Avid’s proprietary marketing platform, AVA.

The Avid Data solution allows advertisers to leverage native content in targeting consumers with precision, by accessing an immense variety of data points, including:

  • Previous content consumption
  • Purchase history
  • Products owned
  • Detailed demographic and psychographic profiling.

For example, it can see challenger brands use the data from past purchases of the other category-leading brands or products to help better understand and drive future market share.

The ability to utilise these types of data segments, when amplifying native content through publisher channels, enables advertisers to leverage a trusted voice when delivering content and brand messaging to their perfect target audience. This enhanced targeting increases the relevancy of a brand’s message, which greatly improves the impact of their advertising spend. 

Avid Collective, managing director, Luke Spano, said: “We are very proud to launch Avid Data to the market given the demand we see for better targeting capabilities in native content campaigns.

“Extensive targeting capabilities are a mainstay of traditional digital advertising but are often ignored for native content campaigns, despite the significant opportunities they present.

“Avid Data enhances our native content offering by allowing us to provide deeper levels of specificity and relevance for consumers when we are amplifying content.

“Native content is already exceptional at moving audiences through the funnel from awareness into consideration, by adding deeper levels of targeting and adding the ability to segment audiences based on stage-of-funnel, we are able to multiply the advertising opportunity for our customers whilst preserving relevancy of content for consumers.”

As part of the Avid Data launch, Avid Collective has announced several new data partnerships including:

  • Unpacked by Flybuys – Coles, Liquorland and First Choice Liquor Market
  • Lotame – Extensive consumer browser history and more
  •  Eyeota – Roy Morgan, YouGov, Mosaic, household demographics, and more

With several additional partnerships to announce in the future, the Avid Data offering is currently available to fuel targeting across native content campaigns across Avid’s network of seven digital media brands..

Avid Collective has worked with clients including eBay, Coles Liquor, Unilever, Destination NSW, Pernod Ricard, Dell, Coca-Cola Amatil, Zambrero, Citibank and BridgeClimb.

Please login with linkedin to comment

avid collective Avid Data Luke Spano

Latest News

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]

Come From Away Reopens In Sydney!
  • Media

Come From Away Reopens In Sydney!

Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]

Guardian Australia Launches Revealing Climate Change Podcast, Australia V The Climate
  • Media

Guardian Australia Launches Revealing Climate Change Podcast, Australia V The Climate

Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]