A creative and commercial comms professional with seven years' experience spanning the food, health, automotive, interiors, fashion and property sectors. Specialises in strategically integrated campaign planning to drive solid business outcomes. Responsible for implementation of strategies for the likes of; IKEA, 3M, Pizza Hut, CUB (Great Northern Brewing Co) DéLonghi, Ferrero Rocher, Quorn, R&R Ice Cream (Nestle, Cadbury brands), Nando's, Taylors of Harrogate (Yorkshire Tea) and Monsoon Accessorize. Currently overseeing strategic direction for existing Magnum and Co clients and new business. Specialties: - FMCG - Integrated campaign planning (Paid, owned, earned) - Content - PR / SEO PR - Creative ideas - Influencer marketing - Blogger relations - Experiential - Brand activations - Partnerships - Event management - Social media content planning and community management - Social sampling Experience working in Leeds and London (UK) and Sydney (Australia)