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Reading: Nexcare Nana Tests The Limits In Bandages Campaign
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B&T > Advertising > Nexcare Nana Tests The Limits In Bandages Campaign
Advertising

Nexcare Nana Tests The Limits In Bandages Campaign

Rachel Wotherspoon
Published on: 27th May 2016 at 10:51 AM
Rachel Wotherspoon
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Launching in Australia, an endearing yet daring ‘Nexcare Nana’ has been enlisted to wear Nexcare™  Waterproof Bandages and be put through some gruelling tests to reveal the bandages’ effectiveness against water, dirt and germs.

The humorous videos which star Beverly Polcyn (MTV Movie Award for Best Kiss 2002 nomination, Not Another Teen Movie) and includes unconventional situations where Nana falls into a dumpster, drives through a carwash, is sprayed with an industrial fire hose and has dirt dumped on her, looks to show consumers the durability and reliability of the Nexcare Waterproof Bandages.

The content series is designed to entertain, whilst communicating key product benefits including its clever waterproof and breathable material. Thanks to its 360˚ seal, Nexcare Waterproof Bandages can effectively keep out dirt and as a result, keep out germs.

The content series, produced in New York and tailored to the Australian market, is housed on the Nexcare Australia YouTube Channel and amplified across the Nexcare Brand Facebook page. The Nana vs. Dirt, Nana vs. Germs, Nana vs. Car Wash and Nana Vs. Water videos are part of an integrated 360 campaign including paid digital media and a public relations strategy from Magnum & Co.

Diana Cornall, 3M ANZ Senior Brand Manager said: “With a product consumers might not see as ‘interesting’, Nexcare Brand wanted to cut through and reach consumers with an engaging and memorable content series.”

CREDITS:

Client: Nexcare Brand from 3M

Agency: Grey, New York

Production Company: Bandito Bros., Los Angeles

Editor (person & company): Ross Harris

Principal Talent: Beverly Polcyn

PR & Social Media Agency (Australia): Magnum & Co

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By Rachel Wotherspoon
A creative and commercial comms professional with seven years' experience spanning the food, health, automotive, interiors, fashion and property sectors. Specialises in strategically integrated campaign planning to drive solid business outcomes. Responsible for implementation of strategies for the likes of; IKEA, 3M, Pizza Hut, CUB (Great Northern Brewing Co) DéLonghi, Ferrero Rocher, Quorn, R&R Ice Cream (Nestle, Cadbury brands), Nando's, Taylors of Harrogate (Yorkshire Tea) and Monsoon Accessorize. Currently overseeing strategic direction for existing Magnum and Co clients and new business. Specialties: - FMCG - Integrated campaign planning (Paid, owned, earned) - Content - PR / SEO PR - Creative ideas - Influencer marketing - Blogger relations - Experiential - Brand activations - Partnerships - Event management - Social media content planning and community management - Social sampling Experience working in Leeds and London (UK) and Sydney (Australia)

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