With nine years experience in the PR industry, Janina has consulted to clients in a diverse range of industries including technology, manufacturing, construction, retail and property development, FMCG, health and fitness. A core area of focus for Janina is media relations. She is a considered, strategic publicist who has developed and implemented successful media campaigns resulting in substantial coverage for her clients across mainstream and B2B media, including key titles such as, The Sydney Morning Herald, The Daily Telegraph and The Project, A Current Affair, Today Tonight, 2GB and 2UE. Janina’s experience also expands to talent identification – celebrity, key opinion leaders and bloggers – negotiation and engagement on behalf of brands to generate product placement and increase brand awareness. She is also skilled in sponsorship management, including corporate and one-off sponsorships and from initial brief through to concept and execution, Janina has developed and managed high profile media and client events. An experienced Senior Account Manager, Janina has the ability to identify key business objectives to develop and implement multifaceted PR and communications programs that are not restricted to traditional media relations and can include content development in many forms such as e-books and webinars. Janina has developed and managed social media programs for clients, utilising social media as tool to grow brand and program awareness in key various key audiences. Janina holds a Bachelor of Communications from UWS and Masters in Strategic Public Relations from Sydney Uni. Expertise: Media & Blogger Relations Influencer Relations Social media planning & implementation Event Creation & Management Sponsorship Management Issues & Crisis Management