The Aussie Chefs With The Highest Klout Scores

The Aussie Chefs With The Highest Klout Scores
SHARE
THIS



It’s almost Australia Day, but before you start preparing your lamb sausages Lithium Technologies unveils who is sizzling in the social stakes, with their top 10 Aussie celebrity chefs on social list and the results may surprise you.

The rise of celebrity chefs, driven by a love of cooking shows has no doubt had a massive influence on Australians. They’re broadcast into our living rooms every other night, and we buy their cookbooks in droves, but which celebrity chefs influence us most on social media?

Lithium ranked Australia’s biggest names in food based on their Klout Scores:

  • Taking out the top spot is Masterchef’s Adam Liaw
  • A surprising second place goes to Malaysian chef and author Jackie Tang
  • Rounding out the top three is Discovery Channel’s Nomad Chef Jock Zonfrillo
  • Another Masterchef alumni Hayden Quinn came a close fourth
  • Coming in at number five is one of Australia’s biggest world exports Curtis Stone

The celebrity chefs that made the cut are creating content that inspires their audiences to share, such as recipes and tips, mouth-watering images, how-to videos, and behind the scenes insights.

Lithium Director of Marketing (APAC) Imogen Riley said being an influencer on social media is not dependent on how many cookbooks you sell or simply the number of followers you have.

“It’s pleasantly surprising to see the likes of Adam Liaw and Hayden Quinn, both Masterchef alumni making the top five, in addition to two chefs who don’t appear on commercial television. The top four all have a social media audience of less than 200,000 and that shows when it comes to being influential on social media, engagement is certainly key,” said Imogen.

So, what makes a celebrity chef an influencer on social?  According to Lithium, there are a few ‘must haves’ to taste sweet social success:

  1. Focus efforts on social outlets that your audience is drawn to, it’s not necessary to master all social media platforms.
  2. Post content that drives engagement, give your audience photos, tips, and conversation starters that encourage dialogue and sharing with others.
  3. Be responsive and engage with your audience, answer questions and be a part of the conversation.

Need to know which chefs check out for food inspiration this Australia Day? Here is the full list*:

 

RANK NAME BACKGROUND KLOUT SCORE
1 Adam Liaw Masterchef contestant and author. 79
2 Jackie Tang Malaysian chef, author and TV presenter. 68
3 Jock Zonfrillo Nomad chef on Discovery Channel and chef behind Orana and Street-ADL. 67
4 Hayden Quinn Masterchef contestant, author and brand ambassador. 66
5 Curtis Stone Celebrity chef regularly featured on overseas talk shows. 64
6 George Calombaris Masterchef judge, chef and restaurateur. 60
7 Donna Hay Cookbook author and editor in chief of Donna Hay Magazine. 58
8 Matt Moran Chef and restaurateur. Owner of Aria, Chiswick, North Bondi Fish, ARIA Catering, Opera Bar and Riverbar & Kitchen. Hosts his own show and has appeared on Masterchef. 57
9 Neil Perry Australian chef, restaurateur, author and television presenter. Co-ordinator for Qantas Flight Catering. 55
10 Adriano Zumbo Pastry chef and restaurateur, featured on Masterchef. 54

*Klout Scores as at 21/01/15

 

 

Please login with linkedin to comment

fruttare missed-call marketing The Farm Digital The Smith Family

Latest News

In-Person Event! Hear From Ex-Monkey Justin Drape, BMF’s Christina Aventi, Dr. Karl Kruszelnicki (And All For Nix!)
  • Marketing

In-Person Event! Hear From Ex-Monkey Justin Drape, BMF’s Christina Aventi, Dr. Karl Kruszelnicki (And All For Nix!)

B&T’s sister publication Travel Weekly will be hosting its annual Travel Daze conference in Sydney on June the 9th and better still you’re invited and, even more fantastically, tickets are free! Yep, zilch, zero, nix! The full-day event will be staged at Paddington’s Chauvel Cinema in inner-Sydney and boasts an incredible and eclectic speaker line-up […]

by B&T Magazine

B&T Magazine
VOLY Election Day Campaign, Developed By In-House Creative Team, Hits Aussies Right At The Feels
  • Campaigns

VOLY Election Day Campaign, Developed By In-House Creative Team, Hits Aussies Right At The Feels

On election day, instant grocery company VOLY, took to Sydney electorates to call out the wild and confusing things that make up our election process. The campaign featured a combination of walking billboards, social media and surprise ‘Democracy sausage’ deliveries to polling booths across Sydney. VOLY was able to cut through the noise and position […]

The headset on tablet for metaverse  or technology concept 3d rendering
  • Opinion
  • Technology

Is The Age Of The Metaverse Over Before It Officially Began?

Plummeting prices of cryptocurrencies, hacking and stealing of overpriced non-fungible tokens, an uncontrollable market that seems to operate on the moods of those who run it… All these are elements which are making marketers pull the breaks on their plans to invest within the world of digital real estate. But is all this coming to […]

Feeling Uncomfortable Is Your Biggest Opportunity For Growth
  • Opinion

Feeling Uncomfortable Is Your Biggest Opportunity For Growth

In this guest post, Stu Wragg (main photo), chief strategy officer at Herd MSL, says your best work so often happens when you’re well out of your comfort zone… There’s a lot to be said for feeling comfortable but when it comes to professional development, it’s uncomfortable experiences, not comfortable ones, that matter most. For […]

Opinion

by B&T Magazine

B&T Magazine
Ecommerce Content, Product & Serves Site Youtime.Com Launches In Australia
  • Technology

Ecommerce Content, Product & Serves Site Youtime.Com Launches In Australia

Introducing youtime.com – a considered curation of content, products and services all designed to help enhance your ‘you time’. Unlike anything else in the Australian market, youtime is set to lead the way in a new-age breed of digital destinations; where editorial leads eCommerce, retail becomes a service, shopping meets experience, and everything is grounded […]

SBS Launches New Free-To-Air Multilingual Channel Titled SBS WorldWatch
  • Media

SBS Launches New Free-To-Air Multilingual Channel Titled SBS WorldWatch

SBS has today launched SBS WorldWatch, an all-new free-to-air multilingual news channel. The dedicated 24-hour channel features news bulletins from leading international broadcasters in more than 35 languages and is home to SBS’s Arabic and Mandarin television news bulletins – SBS عربي News and SBS 中文 News. The launch of the channel builds on SBS’ […]

Xandr Makes A Series Of Additions To Its Senior Team
  • Marketing

Xandr Makes A Series Of Additions To Its Senior Team

Xandr today announced three key senior appointments to the team, the first under new ANZ managing director, Nicole Prior, as the company eyes expansion. Mark Serhan is appointed to the newly created role of commercial director, Philip Coetzee becomes associate director – product management, and Archana Ganesh becomes associate director – APAC product support lead. […]

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry
  • Campaigns

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry

The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up
  • Media

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up

According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]