
In 2016, Authenticity Is The ‘It’ Word
If you prefer your brands sneaky and untrustworthy then 2016 is not going to be a good year for you.
If you prefer your brands sneaky and untrustworthy then 2016 is not going to be a good year for you.
Losing control of the conversation won't necessarily be a bad thing, suggests brand rep consultancy SenateSHJ.