Authentic Entertainment has announced the creation of a new brand partnerships division, a content-marketing team that will develop new solutions to connect brands with consumers through music and entertainment.

Aimed at driving growth, the brand partnerships division will identify and develop partnership opportunities for clients in the music and entertainment space. Working alongside the internal content team, labels and industry partners, the division will connect with key decision makers, leveraging Authentic Entertainment’s key assets to deliver greater results for brands. Authentic Entertainment has a long and successful history of delivering outstanding results through content marketing for brands like Telstra, Ford and Rebel and this is set to grow with the launch of this division.

The brand partnerships team sits within the national sales team, led by national sales director, Danika Johnston.

Johnston said: “As a business which produces 180 pieces of content a day we are experienced in integrating brands seamlessly into our content, as well as creating bespoke content for brands. The brand partnerships team builds on this area of our business, focussing exclusively on creating integrated and content-led strategies for our clients. We will be ambitious with our clients who are looking for first-to-market opportunities and who are looking for unique ways to innovate to their consumers.”

The division will be led by head of brand partnerships, Greg Tremain, and brand partnerships manager, Nathan Young, both of whom have worked with Authentic Entertainment’s major clients for the last eight years, and who have been responsible for developing and executing some major content-led initiatives in the music space.

Tremain comments, “We’re excited to be launching the latest division of Authentic Entertainment and cannot wait to connect our clients and new partners to our premium content assets. The Brand Partnerships division underlines our ongoing commitment to producing innovative functions to build and develop client relationships, as well as drive us forward in forging connections with new partners.”

Tremain and Young will be working in a national capacity across Authentic Entertainment’s Sydney and Melbourne offices.