Former Vogue and Wheels staffers join the line up for fitness chain Fitness First’s in-house publication.
Sigourney Cantelo is the former beauty editor of Vogue, while Phil Scott is a former Wheels editor who was boss of Australian Consolidated Press before leaving when Bauer bought the company.
They join nutritionist and chef Zoe Bingley-Pullin, the co-star of Good Chef Bad Chef on Ten, in a plan to make Fitness First magazine the most credible and authoritative fitness and health lifestyle publication in Australia.
AMG creates the glossy print mag for Fitness First clubs but also makes it available to everybody via its award-winning iPad edition on Apple’s Newsstand. The custom publisher has massively revamped the magazine in recent months and has also introduced an original, evidence-based approach to fitness and health coverage that relies on using only the most credible information sources.
AMG publisher Michael Ryan says the big names and editorial stance will make Fitness First magazine an agenda-setter in the fitness and health trend that’s sweeping the country and the world.
Taking over as the new beauty expert for Fitness First mag, Cantelo will give readers beauty coverage to match that of the top women’s newsstand magazines. A multi-award winning writer, Cantelo was most recently the Beauty and Health Director at Vogue Australia, a role she held for over five years, and has also worked on Glamour and New Woman Magazine.
Cantelo’s philosophy on beauty meshes perfectly with the Fitness First magazine ethos of looking good by being healthy and fit. She believes that now, more than ever, beauty, health and fitness are innately intertwined.
“Everything we eat, drink and apply to our skin has a direct impact on how we look and feel about ourselves,” she says. “Exercise is one of the most beautifying pastimes around – that weekly or daily date we have with ourselves is so important for self-confidence, to get our body in optimum balance and even just to get that enviable glow.”
Although Phil Scott is busy with his Angus beef cattle farm south of Sydney, the former boss of ACP couldn’t resist having fun testing some of the most interesting cars for Fitness First magazine, just as he did for big selling newspapers like the Sun Herald and Sydney Morning Herald.
Fitness First mag’s demographic of 25-49 year olds who like to spend money on getting fit and living a healthy lifestyle gives Scott an audience interested in cars in the mid to luxury and sports segments. It suits Scott perfectly because the main reason he’s back reviewing is his love of advanced technology, typically introduced first in the sports and luxury brackets.
Phil says he’s enjoying reviewing cars again and believes the Active Media Group publishing model is the right one for the future, combining the best of print with innovative digital and video production.
“I’m only interested in doing a limited amount of high quality work for high quality audiences these days and the Fitness First media approach aligns perfectly with how I see the world. It delivers a big, influential audience at the peak of their buying power plus I have huge respect for the team and its attitude to production values and editorial independence.”
New food editor Zoe Bingley-Pullin is a rare combination of qualified nutritionist and cordon blue chef, who ensures the recipes featured in the mag are not the tedious, fad-driven healthy fare found in many health mags, but true gourmet food as well.
Bingley-Pullin, who is in her third year with Good Chef Bad Chef, says of her magazine role: “When I was approached to do this, I was incredibly excited at the prospect of pulling all my knowledge and resources and translating them into something people could learn from; my knowledge as a nutritionist, as a chef and as a health professional.”
She is passionate about people feeling healthy, not just looking healthy. “My view is that a life peppered with a little bit of indulging is completely fine, as long as it’s coming from a really good stock!”
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]
Agency Digitas ANZ has developed its own unique brew of beer, galvanizing the team to channel its expertise in data, technology, digital media and creative. The brainchild of senior creative at Digitas, Nick Duron – Digitas’ ‘Unicorn Punch’ comes in alcoholic and non-alcoholic varieties and was created as a means of making Australian and New […]
As Australia prepares to hit its 70 per cent nationwide double vaccination milestone, a new study from Afterpay reveals how Gen Z and Millennials are ready to Press Play on their lives, after 9 in 10 (88 per cent) missed key life events through lockdowns. From hitting restaurants, cafés and pubs and jetting off overseas, […]
New data from Hootsuite and We Are Social reveals that as of June, social media user numbers have jumped by 13 per cent since the same time last year, with the latest data showing an increase of more than half a billion users in just 12 months. The Digital 2021: July Global Statshot report revealed key findings […]
Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]
Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]
TBWA\Sydney Group has announced two new key promotions of Nitsa Lotus to chief growth officer and Tanya Vragalis to managing director. In her new role, Lotus will be focused on leading growth initiatives and innovation across each of the agencies within the TBWA\Sydney Group – TBWA, Eleven, Fleishman Hillard, Fabric and Bolt – as well […]
The beauty industry needs to reflect greater diversity both in front and behind the camera, as consumers increasingly align with brands that share their values, according to a panel of leading experts speaking at Are Media’s latest insight series TRENDtalks: Beauty. Hosted by leading Australian beauty expert and presenter Michael Brown, TRENDtalks: Beauty also highlighted […]
Findings from the latest Podsights Benchmark Australian Report shows ARN’s iHeartPodcast Network is a market leader in advertising effectiveness and continues to perform well above global benchmarks. Through its partnership with Podsights, ARN is setting the standard for podcast advertising measurement, providing commercial partners with data-led insights to ensure maximum engagement and conversion with iHeartPodcast […]
Advertising revenue for metropolitan commercial radio stations reached $53.149 million in September, reflecting a year on year rise of 12.7 per cent, according to data compiled by Milton Data and released by industry body Commercial Radio Australia (CRA). September quarter ad revenue totalled $151.373 million, up 16.1 per cent from the corresponding period a year […]
GAMURS Group, the esports and entertainment media network that reaches more than 100 million passionate gamers globally per month, has announced the appointment of Alex Walker as its vice president of content for the Asia Pacific region. Walker joins GAMURS after more than six years at Allure Media and Nine’s Pedestrian Group, where he was […]