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Reading: The Australian Unveils New Brand Campaign “For The Informed Australian”
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B&T > Media > The Australian Unveils New Brand Campaign “For The Informed Australian”
Media

The Australian Unveils New Brand Campaign “For The Informed Australian”

Staff Writers
Published on: 6th March 2017 at 9:14 AM
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The Australian has launched a new brand campaign celebrating bold reporting, the pursuit of truth and provoking debate; qualities the country’s only broadsheet, and largest digital national subscription news service, is proud to represent. 

Launching the new positioning statement “For the informed Australian”, the campaign will run across television, newspaper and digital from today and comes off the back of a year that has seen The Australian’s readership and digital subscriber base grow under the leadership of editor-in-chief Paul Whittaker.

The Australian CEO Nicholas Gray said: “In the past year, The Australian has grown its print audience by 5.1 per cent and digital by 12 per cent as we continue to invest in our journalism, product innovation and member engagement. Today, with more paying readers than any time in our history, it is clear these efforts are resonating with our highly valued member base, and our advertising partners.”

The Australian Editor-in-Chief Paul Whittaker said: “In this era of abundant content, it is more important than ever for a news brand such as The Australian to be bold and fearless in the pursuit of truth as well as promoting debate about the issues that matter most to Australians.” 

The campaign, which heroes The Australian’s news, investigations, analysis and opinion was created by Archibald/Williams.

The Australian General Manager Marketing Alice Bradbury said: “This is the first brand campaign The Australian has released in four years.  We have always been proud of our product and the bold approach that makes it unique.  The timing is right to promote these qualities and invite Australians to ensure they are informed about the issues that matter to them and our nation.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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