Following a competitive pitch, Australian Professional Leagues (APL) has appointed R/GA Australia as its lead agency partner.
APL, formed in 2021, is responsible for the operation, commercialisation and marketing of professional football in Australia, including the A-League, W-League, Y-League and e-League.
R/GA will work closely with APL to help them realise their fan engagement and growth ambitions as they set their sights on re-energising the Australian game.
Michael Titshall, VP & managing director, R/GA Australia, said: “We are thrilled to be working with APL. They have the most exciting sports product in the country with unlimited potential.
“We can’t wait to help them realise that potential by re-inventing the professional football brand and experience in Australia.”
Rob Nolan, director marketing & data, APL, said: “We have an ambitious vision, and R/GA is the perfect partner to help us realise it.
“Football in Australia has unbelievable potential, and we need the right people on the journey to unleash that potential and deliver the future the game deserves.”
Ben Miles, ECD, brand design & consulting, R/GA APAC, said:“From the outset it was clear that APL had big ambitions for the future.
“We couldn’t be more excited to partner with them as they look to innovate by bringing together brand, experience, technology and marketing. We’re ready to push go and reimagine football in Australia.”
APL joins a roster of R/GA Australia clients, which includes Australian Ethical, Google, Uber, Nike, Kimberly-Clark, Toyota, Slack, among others.
Image provided by APL.
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]